A New Way for Construction Companies to Recruit College Students
What do you do when you want to recruit a college student to you construction company? Talk to a college student. I recently met University
Happy Mardi Gras!
Good Design Builds Credibility
Occasionally I’m asked why we have an in-house design team and not just be a marketing-only firm. The main reason is that good design builds
Drone Photography in Construction
I delayed today’s blog post until I could met with a local drone photographer over lunch. I met Craig Guillot with NOLA Aerials (http://www.nolaerials.com/). You
Founder Focused or Brand Focused?
This is a question we discuss in our book that has come up a few times recently. Many companies start with a savvy, likable character that is
Confessions of a Brand Constructor
Resources, experience, knowledge, and advice… that’s what our clients expect from us. We aim to practice what we preach by making sure our brand experience is
A Bad Marketing Plan
LinkedIn shared an article from one of their influencers, Linda Coles, that had a great caricature that personified the problem with most construction companies’ marketing
How to Market a New Construction Company/Division [Part 2]
Once you know who you are, now you need to build out your marketing toolkit starting with your logo. Logo – Your logo isn’t your
Construction Companies Moving to Twitter
As many of you know, we’ve been on Twitter for a few years (@brandconstruct). It is a great tool for disseminating content and making
Think Like a Buyer
When you’re working on your marketing materials, you have to think like a buyer. Get yourself into consumer mode, in particular your target audience’s mind.
