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How to Market a New Construction Company/Division [Part 2]

Once you know who you are, now you need to build out your marketing toolkit starting with your logo. Logo – Your logo isn’t your brand, but it personifies your brand. Your brand is a collection of all the experiences with your company and your logo should convey your brand’s personality. When you’re new to...

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Construction Companies Moving to Twitter

  As many of you know, we’ve been on Twitter for a few years (@brandconstruct). It is a great tool for disseminating content and making relationships with people across the world. I am amazed at people I meet in person at conferences that know me from Twitter and we grow a friendship that we keep...

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Think Like a Buyer

When you’re working on your marketing materials, you have to think like a buyer. Get yourself into consumer mode, in particular your target audience’s mind. Business-to-Business (B-to-B) companies forget if they are selling on price, speed or quality. You can’t sell all three and when you are buying, what do you look for? Companies disregard...

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Are you at SMPS Build Business?

  Build Business is always one of my favorite weeks of the year. It is a great resource to see old friends from across the country, meet new friends, and to learn a tremendous amount about marketing your A/E/C firm. If you’re coming to Orlando, I will be presenting Dream BIG!: Use Storyboarding to Reach New...

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