Generating leads and business with your website. Even if you haven’t been paying much attention to modern website design, the benefits of a GREAT construction marketing website will boggle your mind. Small to medium sized companies can, and should, have a website that “pulls its own weight.” The right site, integrated with the right tools,...[Read More]
What do you do when you want to recruit a college student to you construction company? Talk to a college student. I recently met University Beyond on Twitter (@UBeyond), and we engaged in conversation about brand ambassadors until we realized we should talk more. University Beyond created a turnkey mechanism to recruit, deploy, and manage...[Read More]
Occasionally I’m asked why we have an in-house design team and not just be a marketing-only firm. The main reason is that good design builds credibility and our clients generally do not have in-house designers. (Even those larger construction companies that have internal designers, usually still need help with their company’s website.) Let me explain...[Read More]
I delayed today’s blog post until I could met with a local drone photographer over lunch. I met Craig Guillot with NOLA Aerials (http://www.nolaerials.com/). You can see some of his work below. I’ve seen a few construction companies (such as Yantis Company) starting to use drones for pictures in marketing materials, safety reviews, and even for...[Read More]
This is a question we discuss in our book that has come up a few times recently. Many companies start with a savvy, likable character that is a natural business developer. The company’s brand and marketing is founder-focused. For many people (clients, prospects, employees), the brand and the founder are the synonymous. This also happens with company presidents...[Read More]
Resources, experience, knowledge, and advice… that’s what our clients expect from us. We aim to practice what we preach by making sure our brand experience is always a game-changer, and that requires a resource complete with the latest updates and amenities. Our newly redesigned website accomplishes this goal by serving as an educational portal and branding resource vault to help you build better...[Read More]
LinkedIn shared an article from one of their influencers, Linda Coles, that had a great caricature that personified the problem with most construction companies’ marketing plans. No good comes from mere wishful thinking.