Leverage Your Best Assets: How to Use Existing Staff to Recruit Top Talent
The best recruiters aren’t always outside your company—they might already be on your payroll. General contractors often overlook the potential of their current employees as a resource for finding new hires. Here’s how to empower your staff to help you build the team of your dreams.
- Employee Referral Program: Offer incentives like cash bonuses, gift cards, or even extra paid time off for successful employee referrals. Your current team knows what it takes to be successful at your company and is in a great position to identify strong candidates.
- Social Media Advocacy: Encourage employees to share job postings on their social media networks. Provide them with pre-written posts and graphics to make it easy. The reach of your employees’ personal networks can be much wider than your company’s social channels.
- Team Ambassadors at Job Fairs and Networking Events: Assign a few employees as ‘Team Ambassadors’ to represent your company at job fairs and industry events. They can share firsthand experiences and answer questions, making your company seem more approachable and authentic.
- Internal Promotions and Cross-Training: Sometimes the best candidate is already on your team. Promote from within and allow employees to cross-train for different roles. Not only will this increase retention, but it’ll also help your employees feel valued and more willing to advocate for the company to their own networks.
By actively involving your current staff in the recruiting process, you create a network of brand ambassadors who can help you connect with new talent and grow your business. After all, who better to sell your company than the people who already believe in it?