What’s our newest secret weapon in attracting qualified leads for clients who utilize search marketing?

It’s Google Maps. Using this location targeting method in Google Advertisement helps you streamline your advertising efforts to get the attention of your local potential clients, reaping maximum conversions at minimal cost-per-click rates.

If you want to increase local potential leads for your construction company, then read on…

In our experience with Google, and depending on the industry of the client we are working with, CPC (Cost Per Click) for ads can be up to $30 per click. Google Maps has completely changed the game for increasing local visibility, and it charges only a fraction of the cost of traditional search ads.

Using Google Maps for our clients have produced up to 300 conversions (physical visits or phone calls) over the span of 1-2 months, and for as little as $0.59 per click. The numbers do not lie; this is an effective marketing tactic to attract qualified leads in your area.

 

What if physical visits are not relevant for my construction company?

 

When you think of Google Maps, you probably are thinking about its relevancy only to those who are actively searching the physical location of a business with the intent to visit in-person. While that is true, we have seen a shift in the way Google utilizes their map feature. For instance, if you search “construction companies near me”, your search results will populate about three advertised websites and below it – you guessed it – a map with all of the construction companies in your area. Research shows that more than 60% of people will jump straight to the map results to find a local solution to what they are seeking.

All of this to say, Google Maps Ads are not solely for businesses seeking an increase in in-store visits. It’s a powerful tactic to increase your overall online visibility as well.

Before diving into Google Maps, you need to ensure that your website and overall digital presence is in good graces with the Google gods… as in, your website is optimized for local search results and is fully responsive.

Do this to insure your web presence is optimized for Google Maps and Maps Ads:

1. Be sure your Google My Business is up-to-date.

2. Make sure all of your social media accounts contain your correct address.

3. Make sure you are engaging in social media interactions with local clients.

4. Ask for customer reviews.

5. If you want to find out how your rank on local search contact us for a full diagnostic, or you can research it yourself with Semrush tools.

Incorporate local keywords and phrases into your website content. Ensure your website is mobile-friendly and loads quickly since mobile searches are common for local information. Make sure your NAP (Name, Address, Phone number) is consistent across your website, GMB, and other online directories.
Citations and Backlinks:

Acquire high-quality local citations (mentions of your business online) and backlinks from reputable local websites. These can boost your local SEO rankings and visibility on Google Maps.
Use Google Ads:

Google Ads allows you to create location-based ads that appear on Google Maps. You can target potential customers in specific geographic areas and promote your products or services to them.
Local Schema Markup:

Implement local schema markup on your website to provide search engines with structured data about your business. This helps search engines understand your content and can lead to better search results.
Monitor Insights:

Regularly check the insights provided by your GMB listing to understand how customers are finding and engaging with your business on Google Maps. Use this data to refine your digital marketing and SEO strategies.
Build an Online Reputation:

Once you’ve optimized your digital marketing assets, advertising with Google Maps can be a key solution to gaining brand awareness and new business in your area with minimal ad-spend. There are a variety of tools construction marketers can use to gain awareness and attract clients, and Google Maps is a powerful one.

A positive online reputation, including on Google Maps, is crucial for attracting and retaining customers. Deliver exceptional customer service and maintain a strong online presence to build trust with your audience.
Incorporating these strategies into your digital marketing and SEO efforts can help you make better use of Google Maps to connect with local customers and improve your online visibility. Remember that local SEO is an ongoing process, and it may take time to see significant results, so be patient and persistent in your efforts.

Ready to get started with Google Maps Advertising? Contact us here to learn how!