Websites

Don’t Let Website Woes Leave Prospects Questioning if You’re Terrazzo Pros!

In today’s world, people are constantly plugged-in and surfing the internet for products and services – YOUR products and services. How you introduce them to your business online should be given the same level of consideration as your approach to your offline presence (i.e., your brick and mortar location, your signage, uniforms, etc.).

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Terrazzo Goes Viral: Leveraging Social Media to Spur the Growth of Terrazzo (and Your Business)

If you’ve worked with terrazzo in some way, shape or form, you’ve likely grown accustomed to the ebb and flow of its demand. Some years it’s in vogue and some years…not so much. Currently, terrazzo is experiencing a big moment and the only thing preventing a greater resurgence (and a subsequent windfall of cash for...

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Building Personality into Construction Websites

Website personalization can be executed in many different ways but is mostly all about communicating “why” your company is in business and the value it brings to projects that are different from your competitors.

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Mobilegeddon: Will Google’s New Mobile-First Algorithm Leave Construction Companies Behind?

Mobile, mobile, mobile… The emphasis on the influence of smartphones in today’s society is old news. It is even highly likely you are reading this right now from your mobile phone. Although a few lonely strongholds of the desktop remain loyal to the big-screen, the realm of business is quickly adapting to that mobile phone in...

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Succession Planning for Your Website… Before it’s Too Late!

You wouldn’t die without leaving some kind of insurance plan for your family. But what happens if your website suddenly dies? Read true stories now.

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60-Year-Old Company Experiences a Branding Renaissance

American Tile & Terrazzo was ready for some aggressive growing, but felt their marketing wasn’t up to the challenge. Read about the Rebirth of this 60-Year-old Terrazzo Powerhouse.

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5 Reasons Why Your Talented Internal Design and Marketing Team Isn’t Producing GREAT Results

Construction companies having internal design and marketing teams is on the rise. So, for the first time ever (maybe) your company has hired a few people with various skill sets to develop branding and marketing solutions. Maybe you have a clearly defined strategic plan in place to guide them… maybe you don’t. Either way, given...

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6 Unexpected Benefits of Rebranding

It seems like every day I hear about a different company rebranding themselves. While I believe many companies could use a rebranding, not all CEOs, Chairman, Chiefs, and Presidents fully grasp all of the benefits and intricacies of rebranding. Often, construction companies hold on to their visual-branding (logo, identity, mark… the stuff that visually represents your...

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