How Google Maps Can Attract Potential Leads in Your Area What’s our newest secret weapon in attracting qualified leads for clients who utilize search marketing? It’s Google Maps. Using this location targeting method in Google Advertisement helps you streamline your advertising efforts to get the attention of your local potential clients, reaping maximum conversions at...
Not sure how to build a website for a General Contractor or construction business? This information will help you get started. Why invest the resources in developing a new website for your construction company? Building a quality contractor website is of the utmost importance to the success of your business. Below are the top 5...
We spend a lot of time researching, planning, designing, testing, improving, editing, and updating our clients’ construction website home pages. And why shouldn’t we? It is the “main event” and the “key entry point” for new visitors to your website – isn’t it? At the risk of sounding like the internet geeks that we are,...
For an industry that prioritizes efficiency, maximizing every opportunity to fine-tune bidding and project management, construction companies remain stuck in the dark ages when it comes to marketing and business development.
If you think your terrazzo business is immune to the rapid technological advances disrupting other industries, think again. Just as we don’t install terrazzo the way we did in 1909, we must also reevaluate how we build our relationships, communicate and present ourselves to our customers. In today’s world, people are constantly plugged-in and surfing...
If you’ve worked with terrazzo in some way, shape or form, you’ve likely grown accustomed to the ebb and flow of its demand. Some years it’s in vogue and some years…not so much. Currently, terrazzo is experiencing a big moment and the only thing preventing a greater resurgence (and a subsequent windfall of cash for...
Website personalization can be executed in many different ways but is mostly all about communicating “why” your company is in business and the value it brings to projects that are different from your competitors.
Mobile, mobile, mobile… The emphasis on the influence of smartphones in today’s society is old news. It is even highly likely you are reading this right now from your mobile phone. Although a few lonely strongholds of the desktop remain loyal to the big-screen, the realm of business is quickly adapting to that mobile phone in...