Websites

Building Personality into Construction Websites

Website personalization can be executed in many different ways but is mostly all about communicating “why” your company is in business and the value it brings to projects that are different from your competitors.

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Mobilegeddon: Will Google’s New Mobile-First Algorithm Leave Construction Companies Behind?

Mobile, mobile, mobile… The emphasis on the influence of smartphones in today’s society is old news. It is even highly likely you are reading this right now from your mobile phone. Although a few lonely strongholds of the desktop remain loyal to the big-screen, the realm of business is quickly adapting to that mobile phone in...

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Succession Planning for Your Website… Before it’s Too Late!

You wouldn’t die without leaving some kind of insurance plan for your family. But what happens if your website suddenly dies? Read true stories now.

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60-Year-Old Company Experiences a Branding Renaissance

American Tile & Terrazzo was ready for some aggressive growing, but felt their marketing wasn’t up to the challenge. Read about the Rebirth of this 60-Year-old Terrazzo Powerhouse.

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5 Reasons Why Your Talented Internal Design and Marketing Team Isn’t Producing GREAT Results

Construction companies having internal design and marketing teams is on the rise. So, for the first time ever (maybe) your company has hired a few people with various skill sets to develop branding and marketing solutions. Maybe you have a clearly defined strategic plan in place to guide them… maybe you don’t. Either way, given...

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6 Unexpected Benefits of Rebranding

It seems like every day I hear about a different company rebranding themselves. While I believe many companies could use a rebranding, not all CEOs, Chairman, Chiefs, and Presidents fully grasp all of the benefits and intricacies of rebranding. Often, construction companies hold on to their visual-branding (logo, identity, mark… the stuff that visually represents your...

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Your construction company web site should pull its own weight!

Generating leads and business with your website. Even if you haven’t been paying much attention to modern website design, the benefits of a GREAT construction marketing website will boggle your mind. Small to medium sized companies can, and should, have a website that “pulls its own weight.” The right site, integrated with the right tools,...

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A New Way for Construction Companies to Recruit College Students

What do you do when you want to recruit a college student to you construction company? Talk to a college student. I recently met University Beyond on Twitter (@UBeyond), and we engaged in conversation about brand ambassadors until we realized we should talk more.  University Beyond created a turnkey mechanism to recruit, deploy, and manage...

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