Do you know about Drone Rules & Regulations?
As a business owner I, like you, am ready to utilize the new capabilities provided by drone technology. We can take our images to a
Improve Hiring and Retention with Employee Communications (Part 2)
Improving retention doesn’t necessarily result from just paying employees more. Many industry studies have shown that people forget about pay raises within four months after
Content for Online Construction Marketing
If you’ve been following the changes taking place in B2B (business-to-business) marketing, then you know online content is king. Since construction marketing IS B2B marketing,
10 Ways to Damage Up Your Brand Without Even Trying
Marketing your construction company is very different today than it was just 6 years ago. For some, the change in how we reach prospects
60-Year-Old Company Experiences a Branding Renaissance
American Tile & Terrazzo was ready for some aggressive growing, but felt their marketing wasn’t up to the challenge. Read about the Rebirth of this 60-Year-old Terrazzo Powerhouse.
The Nuts and Bolts of Brand Marketing
Have you been exposed to marketing jargon like this, lately?: “Unlike more traditional and widely used forms of marketing, such as mass-media advertising used to
In Construction Marketing… Size Matters… no matter what they say!
Okay… First, let’s be clear… We are talking about the perceived size of your company, not your agenda. Second… Sometimes it’s just the perception of
A Rant on the Changing Company Website
I don’t want to go off on a rant, but… Every day it feels like technology is going further, but yet getting more complex for
5 Reasons Why Your Talented Internal Design and Marketing Team Isn’t Producing GREAT Results
Construction companies having internal design and marketing teams is on the rise. So, for the first time ever (maybe) your company has hired a few
6 Unexpected Benefits of Rebranding
It seems like every day I hear about a different company rebranding themselves. While I believe many companies could use a rebranding, not all CEOs,
