For an industry that prioritizes efficiency, maximizing every opportunity to fine-tune bidding and project management, construction companies remain stuck in the dark ages when it comes to marketing and business development.
[Read More]
Notifications. Just the word is enough to make you cringe. They’re relentless, and we’ve done it to ourselves! Facebook, Twitter, LinkedIn, Insta, YouTube. They’ll ding, buzz, and flash incessantly if we let them. How can a construction company executive get anything accomplished with this barrage of distractions coming in nonstop? But then there’s that nagging thought in the back of your mind telling you that if you don’t check them, something could slip through the cracks. Well, maybe not.
[Read More]
It’s likely you’ve heard by now that video content is an integral part of marketing. But what does that mean for your construction business?
[Read More]
Website personalization can be executed in many different ways but is mostly all about communicating “why” your company is in business and the value it brings to projects that are different from your competitors.
[Read More]
For years, the marketing industry operated on the basis of what is called “affluence” marketing. This marketing model relied on marketers having the financial power, status, and exclusivity necessary to buy the right to reach desired targeted consumers. And while we all know that construction marketing is really relationship development, affluent marketing effectively created quick brand...
[Read More]
Working on making 2018 your most successful year yet? There are many techniques business owners can employ to build brand awareness, increase profitability, and up the number of bid opportunities. But which ones provide the best ROI? Two strategies worth examining to make 2018 a rockin’ year for business development are your RFP and SOQ...
[Read More]
As a business owner I, like you, am ready to utilize the new capabilities provided by drone technology. We can take our images to a “new level” and the expense of aerial photography, in many ways, has become affordable. We can scale buildings, cover wide landscapes, observe large construction sites and capture the images with...
[Read More]
Improving retention doesn’t necessarily result from just paying employees more. Many industry studies have shown that people forget about pay raises within four months after receiving them. What typically matters over time is: a supportive work environment, a clear career path, company communication of successes and failures, and how well people integrate with their work...
[Read More]