brand marketing

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Newsletters: the Brand-marketing tool that lingers!

The current marketing environment is challenging to say the least. You could say, “old school marketers” kinda had it easy. All they had to do was recommend the right mix of marketing channels (which only consisted of about 5 for most companies), sell decision makers on the budget, develop the creative, and then track the...

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Make CFOs ♥ Marketing | Part 6 – Budget It Out

If you’ve read even half of this series, you’ll see one trend – CFOs like numbers and they love their business-savvy marketers. Marketing is not fluffy, nor is it a money pit. It is your job as a marketer to change that perception, by showing them how marketing is vital to the company’s success. I’ve...

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Your Brand Culture is Hurting your Bottom Line!

Here’s why and what to do to fix it: Many construction companies find it hard to move from the realm of low-bid public work to negotiated/private work, no matter how hard they try. They blame it on their safety record, their (lack of) prior project experience, or how their Business Development [BD] team just doesn’t...

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What’s Next?

One of the hardest parts of being a business professional is keeping an eye out for what’s next while managing your current workload. In construction marketing, this gets compounded by unrealistic proposal deadlines, chasing down proposal information that was due days ago, and the random requests from other parts of the company like event planning....

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Why Do Some Construction Companies Have Repeat Clients, While Others Struggle?

Originally published on LinkedIn Pulse. Two words: Brand Experience. Before you start ranting about how people don’t have a “brand experience” with construction companies, or how my brand experience nonsense is for coffee shops and product retailers, please hear me out. Understanding why this concept is important to construction companies will put thousands more dollars...

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One of the Biggest Mistakes Construction Companies Make on Proposals

Originally posted on LinkedIn Pulse In my role as a construction marketing consultant, I am asked all the time what is the most common and biggest mistake that construction companies make on proposals. While the list of mistakes that I’ve seen and heard is quite lengthy, one does stand out. Many people assume the biggest...

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Best Blogs of 2014

We thought we’d celebrate the New Year with a look back at the most talked about, most read, and most memorable blogs of 2014. What the Heck is Content Marketing, Anyway? Posted on December 11, 2014 The term “content marketing” actually describes itself; it is using content to market your company, products, or yourself. Instead...

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New for 2015 – ConExecU

I’m very excited to announce today the launch of our new workshop series starting in 2015 called Construction Executive’s University, or ConExecU for short. This is something we’ve been asked repeatedly to create – a place for construction executives to learn about different aspects of the company, especially marketing, sharing their challenges with construction peers,...

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