brand marketing
October 19, 2015
The current marketing environment is challenging to say the least. You could say, “old school marketers” kinda had it easy. All they had to do was recommend the right mix of marketing channels (which only consisted of about 5 for most companies), sell decision makers on the budget, develop the creative, and then track the...
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May 14, 2015
If you’ve read even half of this series, you’ll see one trend – CFOs like numbers and they love their business-savvy marketers. Marketing is not fluffy, nor is it a money pit. It is your job as a marketer to change that perception, by showing them how marketing is vital to the company’s success. I’ve...
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April 2, 2015
Here’s why and what to do to fix it: Many construction companies find it hard to move from the realm of low-bid public work to negotiated/private work, no matter how hard they try. They blame it on their safety record, their (lack of) prior project experience, or how their Business Development [BD] team just doesn’t...
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March 19, 2015
One of the hardest parts of being a business professional is keeping an eye out for what’s next while managing your current workload. In construction marketing, this gets compounded by unrealistic proposal deadlines, chasing down proposal information that was due days ago, and the random requests from other parts of the company like event planning....
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March 6, 2015
Originally published on LinkedIn Pulse. Two words: Brand Experience. Before you start ranting about how people don’t have a “brand experience” with construction companies, or how my brand experience nonsense is for coffee shops and product retailers, please hear me out. Understanding why this concept is important to construction companies will put thousands more dollars...
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February 16, 2015
Originally posted on LinkedIn Pulse In my role as a construction marketing consultant, I am asked all the time what is the most common and biggest mistake that construction companies make on proposals. While the list of mistakes that I’ve seen and heard is quite lengthy, one does stand out. Many people assume the biggest...
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January 1, 2015
We thought we’d celebrate the New Year with a look back at the most talked about, most read, and most memorable blogs of 2014. What the Heck is Content Marketing, Anyway? Posted on December 11, 2014 The term “content marketing” actually describes itself; it is using content to market your company, products, or yourself. Instead...
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December 4, 2014
I’m very excited to announce today the launch of our new workshop series starting in 2015 called Construction Executive’s University, or ConExecU for short. This is something we’ve been asked repeatedly to create – a place for construction executives to learn about different aspects of the company, especially marketing, sharing their challenges with construction peers,...
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