Newsletters: the Brand-marketing tool that lingers!
The current marketing environment is challenging to say the least. You could say, “old school marketers” kinda had it easy. All they had to do
Make CFOs ♥ Marketing | Part 6 – Budget It Out
If you’ve read even half of this series, you’ll see one trend – CFOs like numbers and they love their business-savvy marketers. Marketing is not
Your Brand Culture is Hurting your Bottom Line!
Here’s why and what to do to fix it: Many construction companies find it hard to move from the realm of low-bid public work to
Why Do Some Construction Companies Have Repeat Clients, While Others Struggle?
Originally published on LinkedIn Pulse. Two words: Brand Experience. Before you start ranting about how people don’t have a “brand experience” with construction companies, or
One of the Biggest Mistakes Construction Companies Make on Proposals
Originally posted on LinkedIn Pulse In my role as a construction marketing consultant, I am asked all the time what is the most common and
Best Blogs of 2014
We thought we’d celebrate the New Year with a look back at the most talked about, most read, and most memorable blogs of 2014. What
New for 2015 – ConExecU
I’m very excited to announce today the launch of our new workshop series starting in 2015 called Construction Executive’s University, or ConExecU for short. This
Why Advertisers are Bad Brand Marketers, Especially in Construction
This topic may seem like an odd post from us, but recently I found numerous construction companies going to large advertising firms to be rebranded.
Beware Marketers That Don’t Ask a Lot of Questions
Recently I’ve talked to numerous construction companies about growing their revenue, building our their marketing toolkit, and positioning them for success. A few made
The Results are In!
That is right! We’ve tabulated and reviewed the responses from our 2014 survey. We received a great response and had a diverse group of respondents
