How Project Photos Effect a Construction Company’s Brand
A brand includes every element of your company, and photography is no exception. Good photography tells a story about your brand and your work. It
Make CFOs ♥ Marketing | Part 6 – Budget It Out
If you’ve read even half of this series, you’ll see one trend – CFOs like numbers and they love their business-savvy marketers. Marketing is not
Make CFOs ♥ Marketing | Part 5 – Stay Ahead of the Technology Curve
One of the hardest things to do today is to stay ahead of the curve. The technology curve, that is. We all get busy, and
Make CFOs ♥ Marketing | Part 3 – Measuring Up
Inherently, CFOs are numbers people. One reason CFOs tend to struggle with marketing is because it can be challenging to track and show real attributable
Make CFOs ♥ Marketing | Part 2 – Save the Company Money
Construction CFOs usually have two primary concerns: saving the company money and making sure the company is profitable for stakeholders. Unfortunately, not all CFOs
Make CFOs ♥ Marketing | Part 1 – Understand the Construction Industry
Construction companies are beginning to understand how important it is to have savvy, experienced marketing professionals on their team. However, as more and more
