Our proven process to upgrade and grow your build-industry brand awareness, increase your company's visibility, demonstrate your specialized capabilities as a contractor, and engage your contracting community has been field tested for over 20 years. Once we've completed the process with you, you will have a construction marketing system in place built to achieve your goals. Here's the breakdown of what you can expect:
Step 01
We start every Brand Constructors project with Pre-Construction (this entails either a full Brand Audit or Discovery), which allows us to get to know your business, your specific challenges and opportunities, the goals you’re trying to achieve, and your sense of urgency. We survey, we interview, and the delve deep into your company's why, what and how so the Brand Constructors become an extension of your communications team.
Step 02
Based on our findings during Pre-Construction, we develop and refine strategies to reach your goals, and then design the game plan for marketing system construction to begin. Yes, even if we're just building a new professional-grade website for your contracting firm.
Step 03
This phase includes designing and building the tools you want and need to achieve marketing system ROI. A modernized identity, powerful new website loaded with SEO and functionality, social media profiles for your company and officers, digital advertising, and more... This phase may include everything necessary to build out a comprehensive marketing toolkit, or just a serious upgrade to your website.
Step 04
Once your marketing tools are created, it is time to put them to use by activating your construction marketing system. For Professional Services Build-Industry Contractors, an omni-channel integrated marketing system is best for supporting sales/business-development initiatives. This phase may include promoting your new identity and website, brand marketing system immersion for your field-team members, or initiating an omni-channel digital marketing campaign to attract prospective buyers in a new service category or market. We can facilitate all of it or hand it off to your in-house marketing team.
Step 05
Your work isn’t done once you hand over the keys to the new building, and neither is ours. Even well-built systems need maintenance and upkeep to continue performing at their best. We work with your team to implement ROI tracking that measures the success of your new strategies and tools. This helps us refine our tactics, tools, and budget to ensure you reach your goals. After all, our work is all about YOUR ROI! Trust the process.
Ready to Build a Stronger AEC Business?
Learn proven marketing strategies construction pros use to win the best work and grow their brand.
This book shares actionable tips, real-world examples, and marketing tools tailored for the build industry. Whether you’re a small contractor or a large GC firm, learn how to stand out in a competitive market, attract the best talent, and build real brand equity.
