Why Construction Companies Need Mobile Websites

Lately, we’ve been talking about mobile websites. Why? Well, nearly everyone has a smartphone, and many have replaced their bulky desktops with portable tablets like iPads. A bigger reason is looming – Google put an April 21 deadline on companies making their websites mobile friendly. If you do not comply, Google will drop your search result rankings in favor of mobile accessible websites.


A simple mobile version of Kass Bros. Construction’s website.

You might be thinking that mobile customers are just for retailers, restaurants, and B-to-C (Business-to-Consumer) brands. Your clients are mobile too. If you look at your own website’s analytics, you’ll probably see 15-40% of traffic from mobile devices.

Here are the main reasons you need to care about being mobile friendly:

  • Visibility
    Google searches amount to 70-80% of web searches. If you’re not on the top half of the first page, you do not exist. 95% of B-to-B (Business-to-Business) buyers utilize the web, and they are prequalifying or disqualifying you based on your website without you knowing it. If they can’t find you, again, you do not exist.
  • Buyers are Getting Younger
    You might think those “kids” are not your buyers. That may be true, and that isn’t a good thing. It means your clients are getting older. I’ve heard many business developers in construction joke/complain that they go to a lot of retirement parties (and funerals). If you’re not replacing those buyers with their younger counterparts, then it is just a matter of time before you have ZERO clients.
  • Ease for Clients
    Give your clients a break when they are looking for your phone number or address. I’ve heard horror stories of construction companies missing out on multi-million deals because the client got frustrated that they couldn’t find their construction company’s office. After circling the area for a while, they looked at the company’s website and couldn’t find their phone number – the deal was off because of a lack of a mobile website.

Besides business development, you also have to consider prospective employees. A construction company is only as good as its crews, and the best potential employees are shopping you more than you are interviewing them.

The bottom line – your need a professional looking website that is mobile friendly.