Branding Through the Recession Form

A recession means tough times for the construction industry, but it doesn’t mean you should stop marketing your company. Actually a recession is the ideal time to market because the companies that dominate during a recession will be the first ones our of the recession and continue to lead for years to come. A wise man said, “Stopping marketing to save money is like stopping a watch to save time.” It just doesn’t achieve the desired results.

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