What is Marketing [Video]

We’re trying something new (something we’ve wanted to do for a while now) and doing video blog posts occasionally. We’ll still post the videos here on our blog and also on our new YouTube channel at http://www.youtube.com/brandconstruct. If you’re not a fan of videos, we’ll have the transcripts below. Let us know what you think and if there are certain topics you’d like us to discuss.

I wrote a post a few weeks ago about What is Marketing? and I’ve gotten a lot of feedback about it. Basically, marketing is just education. When you’re marketing your company, you’re educating your prospects, your community what you do. It still amazes me how many construction companies tell me they don’t do marketing. Well, they actually are doing marketing; they just don’t realize it. They may not be doing TV ads, sending postcards, or doing things like trade shows, but  they’re still doing marketing, especially brand marketing.

Brand marketing is every interaction you have with a client, a prospect, with a community member, or an employee. Its all part of that brand experience and it effects how people perceive your company. Even though you think you’re not doing traditional marketing, you still have pieces of yoru brand and you’re still marketing. So everything you guys do from your job site signage, to your performance, and if you submit a proposal that doesn’t look so good actually effects your brand and your marketing.

Don’t think you’re not doing marketing because everything you do is your brand.