Surprising news from Texas – Kraft Foods is sponsoring the demolition of Texas Stadium.
The food company has a contest where the winner will be able to press the button to demolish the stadium.
In a recent article on the Brand Channel, the post suggest this warm community sponsorship could backfire and turn into a contest of hatred because die-hard fans the Washington Redskins and New York Giants could win the competition and blow up the long-time home of the rival Dallas Cowboys. What a delight, blowing up your long-time rivals stadium.
This could be a new way for broke cities to make money in the coming years, the mayor of Irving says the national exposure of the demolition is worth $1 million.
What do you think about this? Do you agree with companies sponsoring events like this? Do you think this would backfire on Kraft & Dallas? Would you want to press the button?