Your logo is the visual representation of your brand’s identity. It needs to communicate who you are and what you do in a manner representative of your positioning strategy and culture, while setting you apart from your competitors. Our extensive knowledge of construction industry brand strategy and identity design sets us apart from design shops that do what they do because “it just looks cool.”  The Brand Constructors team will focus on the characteristics that make you special and compel your customers to do business with you.

Branding is a term many people throw around loosely, so it is commonly misunderstood in the construction industry. Your company’s logo is not your brand. Your company’s brand is the experience and reputation that comes to people’s mind when they hear or see your company name, and more. Your logo is just the visual representation of that experience, but your brand is so much more than your logo. The Brand Constructors utilizes a proprietary process for determining your brand differentiation, value proposition and proper positioning strategy. Then we guide your team through the process of company-wide brand immersion that includes integrating marketing tools and tactics into operations and business development efforts. Branding isn’t just for promo items… its the road map for everything your company says and does.

Don’t just respond to RFPs – WIN them! Many construction companies have been putting out “the same old bid” for years. The thinking behind it is usually, “well it worked before” or “it worked for my dad,” but those days are gone. Smaller GC’s are looking bigger and getting bolder while you’ve been using the same tired materials. Your competition for winning work has increased, and nimble national companies are competing in what used to be locals-only markets. So, what are you doing to stand out from the crowd? Will those “old” submittal materials do it for you? The Brand Constructors are your Marketing Subcontractors when you don’t want or need to hire a full-time internal creative team to put together materials that win the big projects. We have a variety of in-house skill sets for developing online and paper-package submittals. We can help you win when it counts!