Profile

The Brand Constructors, launched in 2009, focuses exclusively on marketing and branding for the construction industry. BrandingReBrandingIdentitiesWebsites ( that generate business ) – RFPsSOQs and more. The Brand Constructors work exclusively in the A/E/C industry with General Contractors, Sub–Contractors, Engineering Firms, Construction Equipment Manufacturers, and other companies that support the construction industry.

Brands_Landis_BinderWe can help your organization overcome the lowest bid mentality, get to the project interview using RFPs & SOQs, and manage a website that really attracts new business. How do we do it? We work as your marketing partner, augmenting your in-house talents and capabilities, to provide you with the marketing and business development tools to get the job done right.

The Brand Constructors are a solid team of marketers, graphic designers, web developers, and business consultants all focused on maximizing the effectiveness of your marketing communications and dollars.

The team has won local, national, and international design and marketing awards, and has helped many clients win construction excellence awards, including the coveted National ABC Silver Eagle for Excellence in Construction.

The primary goal of The Brand Constructors is to help clients streamline their marketing efforts, get marketing costs in-line with expectations, and become more profitable. Construction industry pros understand the process of sub-contracting work to specialists. Whether its through award-winning submittals, improved website functionality, attention-grabbing trade show displays and collateral materials, or improving your RFP submittal process, the Brand Constructors are Your Marketing Subcontractors.

The construction industry is the backbone of our national economy, and we believe that quality companies with strong brands make their communities better places to work and to live. Get to know our design & marketing team, The Brand Constructors!

Meet our Design & Marketing Experts

Adrienne Folse
Chief Creative Officer (CCO)

Adrienne founded The Brand Constructors’ parent company in 1998 to provide high-end branding and marketing resources to Louisiana businesses. She believes in creating powerful marketing tools at fair prices, reliable customer care, and ongoing education to have happy and successful clients. In 2009, having worked with numerous regional construction companies, she also founded The Brand Constructors.

As an award-winning, multi-disciplined designer, Adrienne enjoys managing web, print media, large format media, interactive, identity, and outdoor design projects. She has aggressively researched and adopted leading edge marketing and branding strategies, as well as techniques to offer a well-rounded approach to professional communications development.

She attended college in France, Italy, and the Netherlands, studying all aspects of art, architecture and applied marketing. After graduating from LSU with a BFA, Adrienne worked as a trade show developer and marketing executive. Adrienne relocated to New Orleans, and teamed up with Robert Folse to found Design the Planet, and later, The Brand Constructors. With over 100 different industries’ creative development under her belt, she is excited to be able to focus on one specific industry’s needs: Construction.

Adrienne focuses on key improvements to RFPs and SOQs within the marketing process of construction companies, and client project management.


Rob Folse
Principal, Brand Marketing

Over the last 30 years, Rob has grown a varied career experience. Having worked in hardware supply, construction, oil and gas, engineer recruitment, technical writing, finance, strategic marketing, advertising creative and content development, sales, and business consulting, Rob has the uncanny ability to quickly identify a business’ strengths, weaknesses, and brand-building opportunities. His role within The Brand Constructors is to assist clients with identifying opportunities for increasing their marketing effectiveness, improving profitability, improving brand awareness, and maximizing positioning strategy.

Rob co-authored the construction marketing handbook, Construction Executive’s Guide to Brand Marketing, in 2014. He has assisted numerous companies with implementing Internal Marketing as a way to transition a business to being marketing-centric. As a thought leader, he has contributed to CFMA (Construction Financial Management Association), SMPS, AGC (Associated General Contractor), AIC (American Institute of Constructors), and Design & Construction Report. Rob enjoys speaking on topics such as Branding Your Construction Company, Better Brand Marketing, Internal Marketing: We’re all on the same page, and Constructing Better Web Sites.

Born and raised in New Orleans, he graduated from UNO with a degree in Marketing and a concentration in Finance. He is involved in the Associated Builders and Contractors (ABC) Bayou Chapter, and has been an invited speaker for similar organizations. Rob feels it is his job to digest as many new business-building concepts as possible, then boil them all down into realistic implementable initiatives for his clients.

He serves his community as a Board Member in his Rotary Club and Holy Cross School. He also does volunteer work with NOLA Soccer Academy.


Christi Yarema
Web Development Manager

Christi possesses 11 years of experience working in the graphic and web design industry. Prior to living in New Orleans, Christi attended the University of Central Florida, where she received a BFA with an emphasis in Graphic Design. She earned her M.A.S. in Web Development from the University of Denver. At The Brand Constructors, Christi is responsible for translating design concepts into clean, advanced code; she then carefully trains clients on how to use and maintain their new website. She also manages marketing automation campaigns for Brand Constructor clients, and with her background in graphic design, assists with all things creative. Outside of the design world, she is a 2nd year member of the local dance troupe Roux La La, which allows her to apply some of her creativity to costuming and craft-making.


Brandon Washington
Graphic Designer

Brandon joined the Design the Planet team in 2017. He graduated from the Mississippi State University with a BFA in Graphic Design. Outside of designing, Brandon enjoys bouldering (a form of rock climbing that is performed without the use of ropes or harnesses).