Pre-Construction – 305-point Brand Base Audit
The brand audit immerses your Brand Constructors team in your company and culture, allowing us to function as if we were your company’s CMO (Chief Marketing Officer). Once completed for larger construction companies, we’ll work hand-in-hand with your in-house marketing team to assist with their challenges by providing the skills they may not have in-house (web design, web coding, content development, graphic design, social strategy, etc.).
For smaller contractors, we work with the ownership directly to overcome challenges that can cost the company millions in lost opportunities such as: entering new geographic markets or market sectors, challenges with recruiting/retention, generational shifts in ownerships, increasing profits and hit rates, or needing a second-opinion on current marketing plans. Because we are experienced construction marketers, we hit the ground running and don’t need to be schooled on the differences between vertical and marine construction, or between BIM & EMR. With our industry knowledge and the info gained from the Brand Base Audit, we identify real challenges, and craft unique solutions using proven strategies.
Our Brand Base Audits entail a thorough review of your company, brand, clients, and community through a series of surveys, interviews, on-site visits to your office and jobsites, think tank brain-storming, review of all marketing materials, and competitive market analysis. We consider the political, economic, social, cultural, and technological issues that face your business. You get professional goal-centric marketing recommendations in the resulting Marketing Blueprint report.
To learn more about our process, read these case studies:
- Bartlett Cocke – A $600-million a year, 550-person construction company based in Texas.
- J.B. Mouton – A $30-million a year, construction company entering their fifth generation.
- Storefloors – A retail flooring procurement specialist in a highly competitive and commoditized market.
Ready to get started? Call us at 504-355-4119 to discuss how we can help you overcome your challenges and answer those million-dollar questions that are keeping you from true growth.