Terrazzo Masters Rebrand

The Brand Constructors determined it was time in the American Tile & Terrazzo’s life-cyle of their business to make a radical change from their 60 year old founding identity. To set them apart from any other competitors in their industry, we applied their true company culture, to the re-naming of their organization. We also provided insight into how their organization has been so successful through the years, and used this to established strategic marketing statements and positioning that will help their artisanal craftsmen truly appreciate the work they produce while the company grows into a larger success.