SMPS SeLA Marketing Workshop Logo

SMPS SeLA is the active and fast-paced chapter of SMPS (Society of Marketing Professional Services) in Southeast Louisiana that includes marketers and business developers in the A/E/C (Architecture/Engineering/Construction) disciplines. The young, dynamic chapter held their first ever 1-day marketing workshop and needed an identity as bold as their name – Making Big Moves. The logo was used in ads and programs as well as on event signage and promotional materials.

The logo was used again in 2012 and 2013 using different color variations.