Industrial Applications

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A specialist in concrete flooring rehab and coatings, Industrial Applications has ample experience and vertical expertise. Their challenge was communicating, displaying and demonstrating these attributes online. They had a mom-and-pop looking website that failed at marketing their services or properly representing the company’s true size and capabilities.

The Brand Constructors researched their business and industry, determined appropriate layout and direction, designed and built custom site architecture and then worked closely with Industrial Applications’ team to generate content, imagery and video that is on-brand. Together, we successfully published a modern and sophisticated website designed to showcase everything the company can do through an elevated UX.

This project has more than doubled website traffic volume since launch, and is generating business inquiries from markets across several states. Industrial Applications has retained TBC to create SOQ, trade show banners, additional online marketing tools, as well as assisting with creating and promoting several sub-brands.