Goyne Consulting

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FME Systems, a Texas-based engineering firm with expertise in Chemical Refining and Oil & Gas industries, approached The Brand Constructors with a dilemma: a dated, unorganized online presence that made their operation seem less capable or qualified than competitors. It was time for a radical change to reflect the full scope of their work and capabilities, so we helped beef up the authority of this not-so-small Texas firm.

We gathered feedback through our discovery process, surveyed company stakeholders, and researched the industry for opportunities. From there, the picture became more apparent. With that clarity, we identified the need to pivot away from FME Systems to a brand-new identity. To accomplish this, we leveraged the years of experience and notoriety of its founder, ultimately deciding on “Goynes Consulting.”

Identity Design:


  New (2019-Present)


Project Highlights:

  • New identity and logo
  • Improved navigation and user-experience
  • New branding statements
  • Responsive web design


The project successfully positioned a once small engineering firm into a burgeoning consultancy that currently engages clients, not just project engineers, but as a comprehensive problem-solvers. From market research and impact studies to strategy and implementation, all the way to project completion and continued management.