Ouch! A cheapshot backfires

If you love watching companies go head-to-head and battle it out in front of the public via advertising, you’ll love this. For years, Audi has stepped up their game and they have been advertising that BMW has been resting on their laurels and that Audi is the new “car to own”. Check out the billboard below. Checkmate or knock out punch? Regardless, that’s gotta hurt.

Considering their international audience, I’m amazed someone from BMW’s advertising/marketing team even saw this ad.