Your marketing initiatives and tasks will be managed by your marketing calendar and determined by your budget. Marketing should be systematic and not reactionary. Your plan includes activities and tasks, events, deadlines, opportunities, responsible parties, logistics and efforts so that nothing slips through the cracks for planning, assigning responsibilities, tracking and budgeting. Without a marketing calendar to manage your marketing systems, you’ll most likely fall into the trap of reactionary marketing which wastes resources and time, and often generates very poor results (if any).
At the end of your marketing calendar year, we’ll help you evaluate your marketing effectiveness to determine which initiatives and opportunities to carry over to next year, and which ones to scrap and replace. This is how effective marketing gets done. It’s a work in progress, and your marketing calendar must be the blueprint for all your on-going efforts.