Marketing Services

NO FLUFFY MARKETING here!! Construction marketing is about ROI and quantifiable results! So let’s get some!! Our knowledge of Internal Marketing paired with effective external Brand Marketing can help your company win the right kind of work and retain the best employees.

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Construction Marketing

Construction Marketing is B2B marketing with a vital “relationship nurturing” component that other B2B marketers don’t necessarily have to contend with. So, construction marketing is best developed by marketers who know the industry. Every new client relationship begins with our propriety brand audit process based on over 22 years of combined experience working with construction and heavy industry marketing. This brand immersion allows us to work at the marketing officer level when developing branding statements, internal and external marketing strategies, and integrated construction marketing toolkits that support business development efforts. We know what goes into SOQs and Award submittals, but more importantly, we know how they should be used to win the projects that matter to your company. Let’s build your construction marketing plan, together!

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Services

Internal Marketing & Facilitation

Are you as concerned about hiring and retention as the rest of the construction industry? Every construction company has cultural/organizational characteristics that make them unique and compelling to the right employees. When internal marketing is utilized, there is a marked improvement in employee satisfaction, worker efficiency, worker safety, and overall company profitability. The Brand Constructors’ proprietary process for identifying company values, beliefs, behaviors, traditions, myths, management expectations, and organizational heroes is used to develop internal strategic marketing initiatives that transform companies into cohesive brands. Internal marketing transforms workers into stakeholder-employees who share the responsibility of company profitability and success. It facilitates internal brand alignment, cultural immersion (especially important for integrating sub-contractors into your work-force), and ownership-thinking across the organization. The evolution of your business across generations of ownership should not be accidental. Learn how we bring your employees around to your way of doing business.

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Business Development & Marketing Automation

Do you have the right marketing strategy and tools to support your business developer’s efforts? Wondering who’s visiting your website and why? Want to know if important prospects are checking you out online after you meet with them? With the right suite of integrated website surveillance tools, you’ll know exactly who is browsing your site in real-time. Your sales and marketing team can use this knowledge to send automatic emails directly to the visitor with the right content at the right time. Marketing Automation, in its broadest sense, is a platform that marketers use to plan, coordinate, manage and measure their marketing campaigns. Marketing automation will streamline your sales and marketing  by replacing or augmenting high-touch, repetitive manual processes with automated solutions. It does this by combining the functions of a CRM with internet surveillance and e-campaign management. Want to learn more about how to support business development efforts and convert more leads by optimizing your website investment?

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