Internal Marketing & Facilitation
Are you as concerned about hiring and retention as the rest of the construction industry? Every construction company has cultural/organizational characteristics that make them unique and compelling to the right employees. When internal marketing is utilized, there is a marked improvement in employee satisfaction, worker efficiency, worker safety, and overall company profitability. The Brand Constructors’ proprietary process for identifying company values, beliefs, behaviors, traditions, myths, management expectations, and organizational heroes is used to develop internal strategic marketing initiatives that transform companies into cohesive brands. Internal marketing transforms workers into stakeholder-employees who share the responsibility of company profitability and success. It facilitates internal brand alignment, cultural immersion (especially important for integrating sub-contractors into your workforce), and ownership-thinking across the organization. The evolution of your business across generations of ownership should not be accidental. Learn how we bring your employees around to your way of doing business.