Your marketing budget determines the tools, initiatives, penetration and frequency that can be used to accomplish your marketing strategies. Unless you have an unlimited marketing budget available, we’ll need to work through the costs of development, design and implementation to formulate a realistic annual marketing calendar. While budgeting your marketing spend, it’s helpful to consider a variety of approaches for plan implementation, with associated costs, so you get the best possible ROI. All great marketing plans rely on effective budgeting for their success, so we’ll do the math, consider all the options, and build a realistic budget for your business before diving into any projects.