Make CFOs ♥ Marketing | Part 5 – Stay Ahead of the Technology Curve

One of the hardest things to do today is to stay ahead of the curve. The technology curve, that is. We all get busy, and time quickly passes when we’re deep into completing our daily tasks. Then a few years pass by, and we’ve missed out on amazing tools that would make our life easier, like the marketing automation we wrote about in Part 4 of this series.

If you’ve implemented some of the suggestions we’ve offered so far, then your CFO is now looking at you differently. You’re a rock star business prospecting resource, and not a money pit. Most marketers are hesitant to talk to finance about investing in new tools because of this old money pit viewpoint.

To get things approved, you need to talk your CFO’s language (numbers). Give them a business case on the ROI of that new tool you’d like to have in your toolkit. Talk about the time it will save you, and how much more effective it will make business development. Put that in real dollars for the company – like getting lots more productivity without having to hire an additional person that they’d never go for anyway.

What should you have your eye on today and be talking about with your CFO tomorrow? Marketing automation, sophisticated proposal templates, lead scoring, website visitor tracking, and digital brochures. Don’t worry, we can help you with each of these items, just call us.