Choose Your Own Adventure Websites
Something to keep in mind when you’re working on your website is that people do not read websites like books where one reads from page 1-100. Most people will go to your homepage and then click the section they are looking for. Many times, visitors will enter your website on an interior page like a blog post when searching a specific keywords. It is like those Choose Your Own Adventure® books we read as kids, where you pick what happened next.
It also helps to create buyer personas and think about the content each persona cares about and wants to see. Then, navigate your website based on their desires and expected patterns to determine if your website answers their needs.
Overall, keep in mind that people skip around on websites and do not visit your pages in order. If they go through in order, they’re probably a robot or an engineer (industry joke).