Circle Construction Recruiting
Circle, Inc. was a low-bid contractor in the federal sector with a specialty in levees, canals, and earthwork projects. They struggled to hire younger employees who wanted to do their type of work. We renamed the company “Circle Construction” and branded them as the “Earth Movers” to focus on their specialty and to attract the employees that want to play in dirt. Circle grew once we repositioned them and gave them a new marketing toolkit.