Web Marketing
March 26, 2015
Lately, we’ve been talking about mobile websites. Why? Well, nearly everyone has a smartphone, and many have replaced their bulky desktops with portable tablets like iPads. A bigger reason is looming – Google put an April 21 deadline on companies making their websites mobile friendly. If you do not comply, Google will drop your search...
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January 1, 2015
We thought we’d celebrate the New Year with a look back at the most talked about, most read, and most memorable blogs of 2014. What the Heck is Content Marketing, Anyway? Posted on December 11, 2014 The term “content marketing” actually describes itself; it is using content to market your company, products, or yourself. Instead...
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December 18, 2014
Last week, we discussed content marketing in construction. We had to cover that first because marketing automation utilizes content heavily. Marketing automation is a method of nurturing leads and moving them to a close using technology and systems. It centers around data, and a good CRM (Client Relationship Management) tool is a must. This data...
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December 11, 2014
The term “content marketing” actually describes itself; it is using content to market your company, products, or yourself. Instead of listing your product features, company benefits, or your personal attributes, you focus on educating your prospects and clients. For example, you create a white paper on the difference between warm mix and hot mix asphalt...
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October 23, 2014
That is right! We’ve tabulated and reviewed the responses from our 2014 survey. We received a great response and had a diverse group of respondents ranging from smaller construction companies to the international mega construction firms. We covered important topics like social media channels and marketing tools as well as how many marketers and business...
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August 8, 2014
Yesterday I got an email from a design firm thanking me for our great content on construction marketing, websites for construction companies, and more. In the email, he requested a call. I didn’t know him personally, but I was aware of them because I received alerts when he downloaded our white papers on various topics....
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June 12, 2014
Content marketing is the new buzzword in the marketing industry, but it’s actually been around for ages. You most commonly see it for business-to-business companies, especially professional service firms. You can find a lot of resources for content marketing in the A/E/C (Architecture/Engineering/Construction) industry, but they cover very little for construction companies. First off, what...
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April 10, 2014
We’ve reviewed over 1,100 large construction company websites and noticed that many of them are making the same critical mistakes. Why is this important for you to know? Because these very mistakes could be keeping you off bid lists and costing you work. According to a recent study performed by Harvard’s Corporate Executive Board, 57% of the buying decision research for B2B (Business-to-Business) is completed before a prospect makes their first...
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May 2, 2013
Over the past 12 years that I’ve designed, built & marketed websites, I have noticed a trend where the responsibility for a company’s website is now transitioning from the IT department to the marketing department (and rightfully so). Don’t get me wrong, I love IT departments and I built my client base through referrals from...
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