The term “content marketing” actually describes itself; it is using content to market your company, products, or yourself. Instead of listing your product features, company benefits, or your personal attributes, you focus on educating your prospects and clients. For example, you create a white paper on the difference between warm mix and hot mix asphalt...
[Read More]That is right! We’ve tabulated and reviewed the responses from our 2014 survey. We received a great response and had a diverse group of respondents ranging from smaller construction companies to the international mega construction firms. We covered important topics like social media channels and marketing tools as well as how many marketers and business...
[Read More]Yesterday I got an email from a design firm thanking me for our great content on construction marketing, websites for construction companies, and more. In the email, he requested a call. I didn’t know him personally, but I was aware of them because I received alerts when he downloaded our white papers on various topics....
[Read More]Content marketing is the new buzzword in the marketing industry, but it’s actually been around for ages. You most commonly see it for business-to-business companies, especially professional service firms. You can find a lot of resources for content marketing in the A/E/C (Architecture/Engineering/Construction) industry, but they cover very little for construction companies. First off, what...
[Read More]
We’ve reviewed over 1,100 large construction company websites and noticed that many of them are making the same critical mistakes. Why is this important for you to know? Because these very mistakes could be keeping you off bid lists and costing you work. According to a recent study performed by Harvard’s Corporate Executive Board, 57% of the buying decision research for B2B (Business-to-Business) is completed before a prospect makes their first...
[Read More]Over the past 12 years that I’ve designed, built & marketed websites, I have noticed a trend where the responsibility for a company’s website is now transitioning from the IT department to the marketing department (and rightfully so). Don’t get me wrong, I love IT departments and I built my client base through referrals from...
[Read More]One of the hardest things to do is to write for someone to read and not get any feedback. I feel the same way doing webinars, talking to a television camera, and practicing presentations. As humans, we feed off that connection and interaction with other humans. Sometimes writing your blog feels like you’re writing in...
[Read More]One question I get quite frequently is how to do you find the time to blog each week? It’s really not that hard, especially if you break up the work amongst your team. I blog each week for Brand Constructors, but my team blogs once a month for our parent company’s blog, Design the Planet....
[Read More]