I don’t want to go off on a rant, but… Every day it feels like technology is going further, but yet getting more complex for the user. This is even more true for the technology driving business websites. We know… We’re developing between 3-6 websites at any one time, while maintaining 40 or so more...
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Construction companies having internal design and marketing teams is on the rise. So, for the first time ever (maybe) your company has hired a few people with various skill sets to develop branding and marketing solutions. Maybe you have a clearly defined strategic plan in place to guide them… maybe you don’t. Either way, given...
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It seems like every day I hear about a different company rebranding themselves. While I believe many companies could use a rebranding, not all CEOs, Chairman, Chiefs, and Presidents fully grasp all of the benefits and intricacies of rebranding. Often, construction companies hold on to their visual-branding (logo, identity, mark… the stuff that visually represents your...
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The current marketing environment is challenging to say the least. You could say, “old school marketers” kinda had it easy. All they had to do was recommend the right mix of marketing channels (which only consisted of about 5 for most companies), sell decision makers on the budget, develop the creative, and then track the...
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Generating leads and business with your website. Even if you haven’t been paying much attention to modern website design, the benefits of a GREAT construction marketing website will boggle your mind. Small to medium sized companies can, and should, have a website that “pulls its own weight.” The right site, integrated with the right tools,...
[Read More]In an article I just wrote for CFMA (Construction Financial Management Association) coming out next month, I spoke about the “Digital Divide” that I see in the construction industry. In a nutshell, you can divide the industry into two groups: – construction companies that get business online – construction companies that do NOT get business...
[Read More]First published on LinkedIn Pulse. As a specialist in construction marketing, I’ve looked at hundreds, possibly thousands, of construction company websites. I’ve seen the good, the bad, and the very ugly; and I break them into three categories: money generating websites, credibility-only websites, and the disqualifier website. Take note: company size has little to do...
[Read More]Here’s why and what to do to fix it: Many construction companies find it hard to move from the realm of low-bid public work to negotiated/private work, no matter how hard they try. They blame it on their safety record, their (lack of) prior project experience, or how their Business Development [BD] team just doesn’t...
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