A Rant on the Changing Company Website
I don’t want to go off on a rant, but… Every day it feels like technology is going further, but yet getting more complex for
5 Reasons Why Your Talented Internal Design and Marketing Team Isn’t Producing GREAT Results
Construction companies having internal design and marketing teams is on the rise. So, for the first time ever (maybe) your company has hired a few
6 Unexpected Benefits of Rebranding
It seems like every day I hear about a different company rebranding themselves. While I believe many companies could use a rebranding, not all CEOs,
Newsletters: the Brand-marketing tool that lingers!
The current marketing environment is challenging to say the least. You could say, “old school marketers” kinda had it easy. All they had to do
The Digital Divide in Construction
In an article I just wrote for CFMA (Construction Financial Management Association) coming out next month, I spoke about the “Digital Divide” that I see
Construction Companies Have 1 of 3 Types of Websites
First published on LinkedIn Pulse. As a specialist in construction marketing, I’ve looked at hundreds, possibly thousands, of construction company websites. I’ve seen the good,
Your Brand Culture is Hurting your Bottom Line!
Here’s why and what to do to fix it: Many construction companies find it hard to move from the realm of low-bid public work to
Why Construction Companies Need Mobile Websites
Lately, we’ve been talking about mobile websites. Why? Well, nearly everyone has a smartphone, and many have replaced their bulky desktops with portable tablets like
Best Blogs of 2014
We thought we’d celebrate the New Year with a look back at the most talked about, most read, and most memorable blogs of 2014. What
So, What is Marketing Automation Then?
Last week, we discussed content marketing in construction. We had to cover that first because marketing automation utilizes content heavily. Marketing automation is a method
