Web Marketing

Decorative: Orange background with three black Ws "WWW" illustrated like they are buildings under construction. Representing the three w's that are normally before a website address.

How To Build A Professional Contractor Website

Not sure how to build a website for a General Contractor or construction business? This information will help you get started. Why invest the resources in developing a new website for your construction company? Building a quality contractor website is of the utmost importance to the success of your business. Below are the top 5...

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content is king

Content for Online Construction Marketing

In Construction, Content is King. Do You Have What It Takes to Build Your Business? If you’ve been following the changes taking place in B2B (business-to-business) marketing, then you know online content is king. Since construction marketing IS B2B marketing, all this hub-bub should have you very concerned about who’s handling your online efforts such...

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old office 2

10 Ways to Damage Up Your Brand Without Even Trying

Marketing your construction company is very different today than it was just 6 years ago. For some, the change in how we reach prospects and develop business snuck up and now we’re scrambling to play catch up so we don’t get let behind. So, like many contractors, you’re probably flocking to Online Marketing, Video, SEO,...

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website down

Succession Planning for Your Website… Before it’s Too Late!

You wouldn’t die without leaving some kind of insurance plan for your family. But what happens if your website suddenly dies? Read true stories now.

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Digital Marketing

5 Ways to Effectively Market Your Construction Business Online

Can all of the secrets, skills, and SEO-centric processes necessary for marketing your construction business online be condensed into a checklist of five actionable items? Ugh, no. Sorry. If they could be, that would certainly make things easier on construction marketers. But, the truth is, establishing a strong online presence requires technical skill, hard work,...

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size does matter

In Construction Marketing… Size Matters… no matter what they say!

Okay… First, let’s be clear… We are talking about the perceived size of your company, not your agenda. Second… Sometimes it’s just the perception of your size that matters to them. Let me explain: We know company size can be measured in a number of ways: number of employees, gross revenue annually, physical plant or...

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websiteRant

A Rant on the Changing Company Website

I don’t want to go off on a rant, but… Every day it feels like technology is going further, but yet getting more complex for the user. This is even more true for the technology driving business websites. We know… We’re developing between 3-6 websites at any one time, while maintaining 40 or so more...

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think outside the

5 Reasons Why Your Talented Internal Design and Marketing Team Isn’t Producing GREAT Results

Construction companies having internal design and marketing teams is on the rise. So, for the first time ever (maybe) your company has hired a few people with various skill sets to develop branding and marketing solutions. Maybe you have a clearly defined strategic plan in place to guide them… maybe you don’t. Either way, given...

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