In Construction, Content is King. Do You Have What It Takes to Build Your Business? If you’ve been following the changes taking place in B2B (business-to-business) marketing, then you know online content is king. Since construction marketing IS B2B marketing, all this hub-bub should have you very concerned about who’s handling your online efforts such...[Read More]
Marketing your construction company is very different today than it was just 6 years ago. For some, the change in how we reach prospects and develop business snuck up and now we’re scrambling to play catch up so we don’t get let behind. So, like many contractors, you’re probably flocking to Online Marketing, Video, SEO,...[Read More]
You wouldn’t die without leaving some kind of insurance plan for your family. But what happens if your website suddenly dies? Read true stories now.
Can all of the secrets, skills, and SEO-centric processes necessary for marketing your construction business online be condensed into a checklist of five actionable items? Ugh, no. Sorry. If they could be, that would certainly make things easier on construction marketers. But, the truth is, establishing a strong online presence requires technical skill, hard work,...[Read More]
Okay… First, let’s be clear… We are talking about the perceived size of your company, not your agenda. Second… Sometimes it’s just the perception of your size that matters to them. Let me explain: We know company size can be measured in a number of ways: number of employees, gross revenue annually, physical plant or...[Read More]
I don’t want to go off on a rant, but… Every day it feels like technology is going further, but yet getting more complex for the user. This is even more true for the technology driving business websites. We know… We’re developing between 3-6 websites at any one time, while maintaining 40 or so more...[Read More]
Construction companies having internal design and marketing teams is on the rise. So, for the first time ever (maybe) your company has hired a few people with various skill sets to develop branding and marketing solutions. Maybe you have a clearly defined strategic plan in place to guide them… maybe you don’t. Either way, given...[Read More]
It seems like every day I hear about a different company rebranding themselves. While I believe many companies could use a rebranding, not all CEOs, Chairman, Chiefs, and Presidents fully grasp all of the benefits and intricacies of rebranding. Often, construction companies hold on to their visual-branding (logo, identity, mark… the stuff that visually represents your...[Read More]