10 Ways to Keep Your Website Fresh and Relevant in 2025 As we head into 2025, beating the competition requires keeping your business in the lead—starting with your website. Your site isn’t just a digital business card; it’s your 24/7 marketing team, project showcase and first impression, all rolled into one. Whether you’re in Texas,...
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Not sure how to build a website for a General Contractor or construction business? This information will help you get started. Why invest the resources in developing a new website for your construction company? Building a quality contractor website is of the utmost importance to the success of your business. Below are the top 5...
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Website personalization can be executed in many different ways but is mostly all about communicating “why” your company is in business and the value it brings to projects that are different from your competitors.
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We’ve reviewed the websites for every construction company in ENR’s Top 400 Contractors once again and here are the biggest mistakes construction companies make: Can’t edit their website – today, the web is real time and if your latest news item or project is 3 years old, it makes your prospective customer think you’re not working...
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Generating leads and business with your website. Even if you haven’t been paying much attention to modern website design, the benefits of a GREAT construction marketing website will boggle your mind. Small to medium sized companies can, and should, have a website that “pulls its own weight.” The right site, integrated with the right tools,...
[Read More]First published on LinkedIn Pulse. As a specialist in construction marketing, I’ve looked at hundreds, possibly thousands, of construction company websites. I’ve seen the good, the bad, and the very ugly; and I break them into three categories: money generating websites, credibility-only websites, and the disqualifier website. Take note: company size has little to do...
[Read More]Lately, we’ve been talking about mobile websites. Why? Well, nearly everyone has a smartphone, and many have replaced their bulky desktops with portable tablets like iPads. A bigger reason is looming – Google put an April 21 deadline on companies making their websites mobile friendly. If you do not comply, Google will drop your search...
[Read More]We thought we’d celebrate the New Year with a look back at the most talked about, most read, and most memorable blogs of 2014. What the Heck is Content Marketing, Anyway? Posted on December 11, 2014 The term “content marketing” actually describes itself; it is using content to market your company, products, or yourself. Instead...
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