Web Design

Building Personality into Construction Websites

Website personalization can be executed in many different ways but is mostly all about communicating “why” your company is in business and the value it brings to projects that are different from your competitors.

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Biggest Mistakes Construction Companies Makes On Their Websites

We’ve reviewed the websites for every construction company in ENR’s Top 400 Contractors once again and here are the biggest mistakes construction companies make: Can’t edit their website – today, the web is real time and if your latest news item or project is 3 years old, it makes your prospective customer think you’re not working...

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Your construction company web site should pull its own weight!

Generating leads and business with your website. Even if you haven’t been paying much attention to modern website design, the benefits of a GREAT construction marketing website will boggle your mind. Small to medium sized companies can, and should, have a website that “pulls its own weight.” The right site, integrated with the right tools,...

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Construction Companies Have 1 of 3 Types of Websites

First published on LinkedIn Pulse. As a specialist in construction marketing, I’ve looked at hundreds, possibly thousands, of construction company websites. I’ve seen the good, the bad, and the very ugly; and I break them into three categories: money generating websites, credibility-only websites, and the disqualifier website. Take note: company size has little to do...

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Why Construction Companies Need Mobile Websites

Lately, we’ve been talking about mobile websites. Why? Well, nearly everyone has a smartphone, and many have replaced their bulky desktops with portable tablets like iPads. A bigger reason is looming – Google put an April 21 deadline on companies making their websites mobile friendly. If you do not comply, Google will drop your search...

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Best Blogs of 2014

We thought we’d celebrate the New Year with a look back at the most talked about, most read, and most memorable blogs of 2014. What the Heck is Content Marketing, Anyway? Posted on December 11, 2014 The term “content marketing” actually describes itself; it is using content to market your company, products, or yourself. Instead...

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Flash is Killing Your Website

I’m amazed how tech savvy the construction industry is in the field, yet so many construction companies still utilize Adobe Flash® on their websites. What is Flash? It is a program that creates animations and special effects on websites. Sounds cool, but it has numerous problems. Flash is NOT searchable – Today’s business world is...

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Choose Your Own Adventure Websites

Something to keep in mind when you’re working on your website is that people do not read websites like books where one reads from page 1-100. Most people will go to your homepage and then click the section they are looking for. Many times, visitors will enter your website on an interior page like a...

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