Social Media

Measure Your Online Presence

As you mentioned last week, you’re on social media, now what? After you start engaging your community and providing valuable content (after all, that’s the whole point of Web 2.0), you want to see if its working right? Social media can do so many things for your company including creating a closer community, building brand...

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Social Media is a Participation Sport

Now what? It’s a simple thing to ask yourself once you’ve signed up on Facebook, Twitter, LinkedIn, Pinterest, and probably more. Yeah, what the heck did you get yourself into anyway? It’s not that bad. Social media is about connecting with your customers, engaging them and building a brand community. I still like to call...

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Social Media in AEC

Social media in A/E/C (Architecture/Engineering/Construction) – yes, it’s out there. I know there are skeptics out there and (somewhat) rightfully so [I’ll get to that a little later]. Social media which includes Facebook, Twitter, YouTube, Pinterest, LinkedIn and even blogging & email marketing has infiltrated our daily lives and is here to stay (in some...

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Pinterest for A/E/C & Construction

So the past few months, I’ve seen my wife spends hours & hours on Pinterest looking for everything from interesting recipes, creative ways to do her hair for a wedding she stood in, to crafts and even a rain gutter garden which we recently completed. I’ve been curious to how businesses could use Pinterest and...

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Vintage Social Media Ads (A Retro Campaign)

Some social media fun to kick start the week. Here are some great vintage/retro social media ads made by Moma Propaganda, a Brazilian Ad agency. Learn more about the story behind them at Top Design Mag.

Getting Schooled in Social Media

This is obviously out of our expertise, we do not work in the higher education sector, but I felt this was a powerful infographic to show how some of America’s top universities are communicating and even courting potential students via social media. It’s only a matter of time before this generation is entering the workforce...

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