Guest post by Sasha Dlinni. — Having a successful brand, whether you’re a small subcontractor or a large multidisciplinary practice, can make a huge difference when it comes to winning those bids. Combined with strategic differentiation from your competitors, an investment in your brand can reap continuous rewards on several levels. First Impressions as a Point...[Read More]
As many of you know, we’ve been on Twitter for a few years (@brandconstruct). It is a great tool for disseminating content and making relationships with people across the world. I am amazed at people I meet in person at conferences that know me from Twitter and we grow a friendship that we keep...[Read More]
The Construction Marketing Association recently completed their annual Social Media in Construction Survey. It is not surprising to see 96.6% of the survey participants using social media and that the vast majority, over 92%, mange this internally. The surprising statistic was 40% use Google+, 26% use Pinterest and 68% use YouTube. The Construction Marketing Association’s...[Read More]
After my post last week about Social Media in Construction, I thought I should finish a thought I made in passing a few years ago when Facebook changed their Fan Pages to Like Pages. Facebook wanted to lessen the need for a relationship with a brand by changing all of the Fan Pages to Like...[Read More]
Yesterday, I was in Las Vegas to present at the ABC Institute (Associated Builders & Contractors). After my presentation, I sat in an intriguing sessions entitled “Social Media from a Contractor’s Perspective” by Erik Timmons, a principal at Yorke & Curtis. His company is a small/mid-sized contractor based in Portland. So far, you might be as intrigued...[Read More]
We’re very excited to be included on this great list of top Construction & Industrial blogs. The description of “no fluff” is awesome and we’re excited they like our recent video blog post on Winning Best Value Proposals. Check out the rest of the list of Top Machine Head blogs.
To most, this image would illustrate that Facebook isn’t as high and mighty as most think because it took them so long to get to 1 million. Facebook changed people’s mindset and moved them online socially. Also, Facebook started with a very small group of people – Ivy League college students and it was required...[Read More]
Having trouble getting moving today. Have some coffee and check out this breakdown of the social media scene with coffee. Enjoy.