What is a contractor SOQ? Your Statement of Qualification, also known as the “big brochure” and SOQ, plays a huge role in landing your next big project and increasing your number of good bid opportunities. The purpose of this 60+ page document is to tell your prospective client why you are qualified to work on...
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For an industry that prioritizes efficiency, maximizing every opportunity to fine-tune bidding and project management, construction companies remain stuck in the dark ages when it comes to marketing and business development.
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Working on making 2018 your most successful year yet? There are many techniques business owners can employ to build brand awareness, increase profitability, and up the number of bid opportunities. But which ones provide the best ROI? Two strategies worth examining to make 2018 a rockin’ year for business development are your RFP and SOQ...
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Marketing your construction company is very different today than it was just 6 years ago. For some, the change in how we reach prospects and develop business snuck up and now we’re scrambling to play catch up so we don’t get let behind. So, like many contractors, you’re probably flocking to Online Marketing, Video, SEO,...
[Read More]Today at noon CST I will be discussing the “9 Biggest Mistakes Construction Companies Make on Proposals” with our brand strategist, Rob Folse. The average proposal pursuit costs construction companies $10,000 and most construction companies are satisfied with a 10-20% hit rate. That means it costs $50,000-100,000 to win a project. Join our conversation about...
[Read More]Originally posted on LinkedIn Pulse In my role as a construction marketing consultant, I am asked all the time what is the most common and biggest mistake that construction companies make on proposals. While the list of mistakes that I’ve seen and heard is quite lengthy, one does stand out. Many people assume the biggest...
[Read More]As seen on LinkedIn pulse. In my role as a construction marketing consultant, I am asked all the time what is the most common and biggest mistake that construction companies make on proposals. While the list of mistakes that I’ve seen and heard is quite lengthy, one does stand out. Many people assume the biggest...
[Read More]The question about branding a joint venture (JV) proposal arose from our recent blog post about the dilemma whether to brand your proposal with either your brand or the prospective client’s brand. That is a tough question to answer. First, decide if this effort is really a 50/50 joint venture because most JV pursuits are...
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