Proposals/RFPs/SOQs

SOQ and RFP:
Underrated Tools of the Trade

Working on making 2018 your most successful year yet? There are many techniques business owners can employ to build brand awareness, increase profitability, and up the number of bid opportunities. But which ones provide the best ROI? Two strategies worth examining to make 2018 a rockin’ year for business development are your RFP and SOQ...

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10 Ways to Damage Up Your Brand Without Even Trying

Marketing your construction company is very different today than it was just 6 years ago. For some, the change in how we reach prospects and develop business snuck up and now we’re scrambling to play catch up so we don’t get let behind. So, like many contractors, you’re probably flocking to Online Marketing, Video, SEO,...

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Join us for our webinar today!

Today at noon CST I will be discussing the “9 Biggest Mistakes Construction Companies Make on Proposals” with our brand strategist, Rob Folse. The average proposal pursuit costs construction companies $10,000 and most construction companies are satisfied with a 10-20% hit rate. That means it costs $50,000-100,000 to win a project. Join our conversation about...

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One of the Biggest Mistakes Construction Companies Make on Proposals

Originally posted on LinkedIn Pulse In my role as a construction marketing consultant, I am asked all the time what is the most common and biggest mistake that construction companies make on proposals. While the list of mistakes that I’ve seen and heard is quite lengthy, one does stand out. Many people assume the biggest...

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One of the Biggest Mistakes Construction Companies Make on Proposals

As seen on LinkedIn pulse. In my role as a construction marketing consultant, I am asked all the time what is the most common and biggest mistake that construction companies make on proposals. While the list of mistakes that I’ve seen and heard is quite lengthy, one does stand out. Many people assume the biggest...

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How Do You Brand Joint Venture Proposals?

The question about branding a joint venture (JV) proposal arose from our recent blog post about the dilemma whether to brand your proposal with either your brand or the prospective client’s brand. That is a tough question to answer. First, decide if this effort is really a 50/50 joint venture because most JV pursuits are...

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Proposals: Use Your Brand or the Client’s Brand?

Deciding on how to position proposals for focus and emphasis is an age-old challenge in the A/E/C (Architecture/ Engineering/ Construction) industry. Marketing wants the prospective client to feel comfortable with your company’s team, talent, and tools and to know you are all about them. So, you consider using the prospect’s branding and look-and-feel to communicate...

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The Worst SOQ I’ve Ever Seen

We are working with a large construction company to design and develop a Statement of Qualifications (SOQ) for one of their specialty divisions. During our preparation and strategy phase (pre-construction), their business developer shared a competitor’s SOQ that he magically obtained – it was horrible! Let me explain to you why. First off, this competitor...

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