How to Market a New Construction Company/Division [Part 2]

Once you know who you are, now you need to build out your marketing toolkit starting with your logo. Logo – Your logo isn’t your brand, but it personifies your brand. Your brand is a collection of all the experiences with your company and your logo should convey your brand’s personality. When you’re new to...

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What’s Your Name?

I was recently looking at a membership list and noticed many companies with 3-5 members in an organization called their company by different names. Some of these were slight such as a company with or without the “LLC” or “Inc”, but others were drastic such as ABC, Anybody Building Construction, or A.B. Construction (obviously, I...

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