When it comes to winning bids and attracting top-tier clients, your construction company needs more than solid craftsmanship—you need solid branding. A strong construction branding strategy helps you stand out, communicate your value, and build trust in a crowded marketplace. Below are branding tips tailored specifically for contractors ready to elevate their image and grow...
[Read More]Stock Photography: It is clear how important quality photographs are to your marketing strategies, but some construction companies still neglect to invest and would rather rely on stock photography. Because images play such a huge part in whether you get a second look or get overlooked and lost in the crowd, making sure that you...
[Read More]Quality – The difference between a great brand image and a bad brand image can come down to the use of a quality professional photography. Research shows that consumers will make an opinion about your company in three seconds. Many times their opinion is based on what they see visually and they will decide within the...
[Read More]A brand includes every element of your company, and photography is no exception. Good photography tells a story about your brand and your work. It represents your brand and compels your customers to want to work with you. Good photography can secure a client. Bad photography sends prospect clients running to your competitors – ouch! Using...
[Read More]A few weeks ago Geoff Coats with Line 58 presented at the SMPS Southeast Louisiana‘s Annual Marketing Workshop about what kills a design project / what causes friction between your internal marketing team and the consulting marketing & design firm that you hired. I couldn’t wait to see it because Geoff & I see eye-to-eye...
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