construction marketing
October 3, 2024
In today’s competitive construction market, the challenge isn’t just winning projects—it’s winning the war for talent. General contractors across the U.S. are struggling to find and retain qualified employees. While competitive salaries and benefits packages are a given, many contractors overlook a powerful tool that’s already at their disposal: their website. Your website is more...
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April 28, 2022
Not sure how to build a website for a General Contractor or construction business? This information will help you get started. Why invest the resources in developing a new website for your construction company? Building a quality contractor website is of the utmost importance to the success of your business. Below are the top 5...
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December 10, 2021
What is a contractor SOQ? Your Statement of Qualification, also known as the “big brochure” and SOQ, plays a huge role in landing your next big project and increasing your number of good bid opportunities. The purpose of this 60+ page document is to tell your prospective client why you are qualified to work on...
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August 17, 2020
For an industry that prioritizes efficiency, maximizing every opportunity to fine-tune bidding and project management, construction companies remain stuck in the dark ages when it comes to marketing and business development.
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May 29, 2020
Business Developers in construction and other heavy industries have historically, and quite successfully, relied largely upon relationship-marketing to consistently win new projects and foster new customer referrals. It’s preferable in this industry, a very litigious and risky sector, to do business with people who are trustworthy, capable, reliable, and passionate about the build industry. Knowing...
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October 7, 2019
Notifications. Just the word is enough to make you cringe. They’re relentless, and we’ve done it to ourselves! Facebook, Twitter, LinkedIn, Insta, YouTube. They’ll ding, buzz, and flash incessantly if we let them. How can a construction company executive get anything accomplished with this barrage of distractions coming in nonstop? But then there’s that nagging thought in the back of your mind telling you that if you don’t check them, something could slip through the cracks. Well, maybe not.
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July 5, 2019
It may be time to invest in marketing tech that helps manage requests for bids, sort out good prospects and projects, and tie up the loose ends in your organization’s day-to-day customer relationship management. In the construction marketing world, this type of tool is affectionately known as CRM, Client Resource Management, but we refer to...
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October 19, 2018
It’s likely you’ve heard by now that video content is an integral part of marketing. But what does that mean for your construction business?
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