construction marketing

3 Ways to Use Video for Construction Marketing

It’s likely you’ve heard by now that video content is an integral part of marketing. But what does that mean for your construction business?

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Talking the talk: does the tone of your website sound like your brand?

Construction Marketers promote websites using social media, paid digital advertising, SEO, physical business development materials, and automated marketing to encourage prospects to learn more about them online. While these integrated tools are indispensable to increasing online traffic to the website and expanding brand awareness, it can be easy to overlook one of the most important (and most...

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Mobilegeddon: Will Google’s New Mobile-First Algorithm Leave Construction Companies Behind?

Mobile, mobile, mobile… The emphasis on the influence of smartphones in today’s society is old news. It is even highly likely you are reading this right now from your mobile phone. Although a few lonely strongholds of the desktop remain loyal to the big-screen, the realm of business is quickly adapting to that mobile phone in...

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SOQ and RFP:
Underrated Tools of the Trade

Working on making 2018 your most successful year yet? There are many techniques business owners can employ to build brand awareness, increase profitability, and up the number of bid opportunities. But which ones provide the best ROI? Two strategies worth examining to make 2018 a rockin’ year for business development are your RFP and SOQ...

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6 Unexpected Benefits of Rebranding

It seems like every day I hear about a different company rebranding themselves. While I believe many companies could use a rebranding, not all CEOs, Chairman, Chiefs, and Presidents fully grasp all of the benefits and intricacies of rebranding. Often, construction companies hold on to their visual-branding (logo, identity, mark… the stuff that visually represents your...

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5 Tips for Selling New Construction Homes to Modern Buyers

We love sharing guest blogs and this one focuses on something out of our realm – home builders. After reading it, I’m sure you’ll agree that all of these tips are transferable to commercial and industrial construction companies. — It’s no longer 1980. You can’t just build a house with curb appeal, put up a “for...

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Building Your Construction Project Photo Toolbox

Stock Photography: It is clear how important quality photographs are to your marketing strategies, but some construction companies still neglect to invest and would rather rely on stock photography. Because images play such a huge part in whether you get a second look or get overlooked and lost in the crowd, making sure that you...

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Bad Construction Project Photos Costs You Money!

Quality – The difference between a great brand image and a bad brand image can come down to the use of a quality professional photography. Research shows that consumers will make an opinion about your company in three seconds. Many times their opinion is based on what they see visually and they will decide within the...

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