Hiring and retaining the best people continues to challenge the construction industry. Efforts and investments have been ramped-up to focus on construction job training and career education, but it will take some time for these to produce significant results. And, while construction companies strive to be leaner and more efficient, retaining the best workforce is...
[Read More]
As a business owner I, like you, am ready to utilize the new capabilities provided by drone technology. We can take our images to a “new level” and the expense of aerial photography, in many ways, has become affordable. We can scale buildings, cover wide landscapes, observe large construction sites and capture the images with...
[Read More]
Improving retention doesn’t necessarily result from just paying employees more. Many industry studies have shown that people forget about pay raises within four months after receiving them. What typically matters over time is: a supportive work environment, a clear career path, company communication of successes and failures, and how well people integrate with their work...
[Read More]
In Construction, Content is King. Do You Have What It Takes to Build Your Business? If you’ve been following the changes taking place in B2B (business-to-business) marketing, then you know online content is king. Since construction marketing IS B2B marketing, all this hub-bub should have you very concerned about who’s handling your online efforts such...
[Read More]
Okay… First, let’s be clear… We are talking about the perceived size of your company, not your agenda. Second… Sometimes it’s just the perception of your size that matters to them. Let me explain: We know company size can be measured in a number of ways: number of employees, gross revenue annually, physical plant or...
[Read More]Below is a collaboration between Zweig Group and The Brand Constructors. During a recent conversation with each other regarding changes in the A/E/C (Architecture/Engineering/Construction) industry, we both noted a diversification of services by all types of firms. Construction companies are doing design/build work while architecture and engineering firms were in the field doing construction management....
[Read More]The need for homes, businesses and other buildings is expected to rise over the next 50 years. According to Raconteur, people are going to need more affordable housing, and builders are going to start using advanced products that help promote cost-effective buildings. BIM technology, 3D printing and an increase of government spending into propping...
[Read More]I’m very excited to announce today the launch of our new workshop series starting in 2015 called Construction Executive’s University, or ConExecU for short. This is something we’ve been asked repeatedly to create – a place for construction executives to learn about different aspects of the company, especially marketing, sharing their challenges with construction peers,...
[Read More]Last week, I had a great conversation with Ted Garrison, a consultant that helps construction companies with strategic planning and operational efficiency. Part of our conversation included the need to get out of low bid contracts and get negotiated work from repeat clients. We also discussed how odd the construction industry is and both of us...
[Read More]