Construction Industry

content is king

Content for Online Construction Marketing

In Construction, Content is King. Do You Have What It Takes to Build Your Business? If you’ve been following the changes taking place in B2B (business-to-business) marketing, then you know online content is king. Since construction marketing IS B2B marketing, all this hub-bub should have you very concerned about who’s handling your online efforts such...

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In Construction Marketing… Size Matters… no matter what they say!

Okay… First, let’s be clear… We are talking about the perceived size of your company, not your agenda. Second… Sometimes it’s just the perception of your size that matters to them. Let me explain: We know company size can be measured in a number of ways: number of employees, gross revenue annually, physical plant or...

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Diversification of A/E/C Firm’s Services

Below is a collaboration between Zweig Group and The Brand Constructors. During a recent conversation with each other regarding changes in the A/E/C (Architecture/Engineering/Construction) industry, we both noted a diversification of services by all types of firms. Construction companies are doing design/build work while architecture and engineering firms were in the field doing construction management....

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5 Ways Construction Will Change In the Next 50 years

  The need for homes, businesses and other buildings is expected to rise over the next 50 years. According to Raconteur, people are going to need more affordable housing, and builders are going to start using advanced products that help promote cost-effective buildings. BIM technology, 3D printing and an increase of government spending into propping...

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New for 2015 – ConExecU

I’m very excited to announce today the launch of our new workshop series starting in 2015 called Construction Executive’s University, or ConExecU for short. This is something we’ve been asked repeatedly to create – a place for construction executives to learn about different aspects of the company, especially marketing, sharing their challenges with construction peers,...

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Why Business Books Don’t Talk about Construction?

Last week, I had a great conversation with Ted Garrison, a consultant that helps construction companies with strategic planning and operational efficiency. Part of our conversation included the need to get out of low bid contracts and get negotiated work from repeat clients. We also discussed how odd the construction industry is and both of us...

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The Results are In!

That is right! We’ve tabulated and reviewed the responses from our 2014 survey. We received a great response and had a diverse group of respondents ranging from smaller construction companies to the international mega construction firms. We covered important topics like social media channels and marketing tools as well as how many marketers and business...

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Construction Marketing Book

This week, we officially released our first book entitled Construction Executive’s Guide to Brand Marketing! We wrote the book because most construction executives do not understand marketing and therefore do not utilize marketing to grow the company. Most construction marketers and business developers do not have the tools, personnel, and budget they need to perform their...

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