Construction Industry

Decorative: Orange background with three black Ws "WWW" illustrated like they are buildings under construction. Representing the three w's that are normally before a website address.

How To Build A Professional Contractor Website

Not sure how to build a website for a General Contractor or construction business? This information will help you get started. Why invest the resources in developing a new website for your construction company? Building a quality contractor website is of the utmost importance to the success of your business. Below are the top 5...

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Mistakes In SOQ Development

What are the Top 6 Mistakes in Developing a SOQ?

What is a contractor SOQ? Your Statement of Qualification, also known as the “big brochure” and SOQ, plays a huge role in landing your next big project and increasing your number of good bid opportunities. The purpose of this 60+ page document is to tell your prospective client why you are qualified to work on...

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Top 5 Ways for a General Contractor to Use Video

For an industry that prioritizes efficiency, maximizing every opportunity to fine-tune bidding and project management, construction companies remain stuck in the dark ages when it comes to marketing and business development. 

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Winning Bids Post-Pandemic – A Digital Blueprint for Business Development

Business Developers in construction and other heavy industries have historically, and quite successfully, relied largely upon relationship-marketing to consistently win new projects and foster new customer referrals. It’s preferable in this industry, a very litigious and risky sector, to do business with people who are trustworthy, capable, reliable, and passionate about the build industry. Knowing...

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Much Ado About NOTIFICATIONS: Social Media Reminders, Few New Business Opportunities

Notifications. Just the word is enough to make you cringe. They’re relentless, and we’ve done it to ourselves! Facebook, Twitter, LinkedIn, Insta, YouTube. They’ll ding, buzz, and flash incessantly if we let them. How can a construction company executive get anything accomplished with this barrage of distractions coming in nonstop? But then there’s that nagging thought in the back of your mind telling you that if you don’t check them, something could slip through the cracks. Well, maybe not.

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Terrazzo Goes Viral: Leveraging Social Media to Spur the Growth of Terrazzo (and Your Business)

If you’ve worked with terrazzo in some way, shape or form, you’ve likely grown accustomed to the ebb and flow of its demand. Some years it’s in vogue and some years…not so much. Currently, terrazzo is experiencing a big moment and the only thing preventing a greater resurgence (and a subsequent windfall of cash for...

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4 Ways to Use Video for Construction Marketing

It’s likely you’ve heard by now that video content is an integral part of marketing. But what does that mean for your construction business?

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Mobilegeddon: Will Google’s New Mobile-First Algorithm Leave Construction Companies Behind?

Mobile, mobile, mobile… The emphasis on the influence of smartphones in today’s society is old news. It is even highly likely you are reading this right now from your mobile phone. Although a few lonely strongholds of the desktop remain loyal to the big-screen, the realm of business is quickly adapting to that mobile phone in...

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