Generating leads and business with your website. Even if you haven’t been paying much attention to modern website design, the benefits of a GREAT construction marketing website will boggle your mind. Small to medium sized companies can, and should, have a website that “pulls its own weight.” The right site, integrated with the right tools,...
[Read More]Recently I’ve talked to numerous construction companies about growing their revenue, building our their marketing toolkit, and positioning them for success. A few made comments about why does my team and I ask so many questions when we’re the construction marketing experts. I usually laugh and tell them that we know how to market...
[Read More]I’ve had numerous conversations with clients lately that parallel my struggles – prospects and clients can not tell the difference between good and great. In my line of work, it is hard to determine what is a great brand and amazing design without knowing the company, situation, and having an eye for design. In construction,...
[Read More]Marketing is probably one of the most misunderstood and under appreciated roles at a company, especially in the A/E/C (Architecture/Engineering/Construction) industry. Why? Because most people at the office, especially the principals do not understand what they do or their importance until it doesn’t exist. So here are some of the biggest mistakes we see companies...
[Read More]Since my team does website development combined with my experience in government proposals, I’ve been asked numerous times why the Affordable Healthcare (Obamacare) failed. It has nothing to do with Democrats versus Republicans or if you like President Obama. I see the failure on the government’s procurement system primarily be based on low-bid. We see...
[Read More]The other day I was talking to a client that was a marketer at an A/E/C company and we started talking about why marketers do not get the respect they deserve. After numerous conversations and just listening at SMPS (Society of Marketing Professional Services) events, I have learned a few reasons why this is happens....
[Read More]We found this great infographic from Maxwell Systems about the state of the construction industry and it shows things are steadily rising. Original source – Maxwell Systems
The past few years, I’ve seen a shift locally with construction companies hiring marketing people for the first time. In the past, these companies had done good work, maintained relationships, and been profitable. The market has changed and the recession has made everyone work harder, which isn’t necessarily a bad thing. Although some desperate companies...
[Read More]Over the past 12 years that I’ve designed, built & marketed websites, I have noticed a trend where the responsibility for a company’s website is now transitioning from the IT department to the marketing department (and rightfully so). Don’t get me wrong, I love IT departments and I built my client base through referrals from...
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