Business

3 Ways to Use Video for Construction Marketing

It’s likely you’ve heard by now that video content is an integral part of marketing. But what does that mean for your construction business?

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Building Personality into Construction Websites

Website personalization can be executed in many different ways but is mostly all about communicating “why” your company is in business and the value it brings to projects that are different from your competitors.

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SOQ and RFP:
Underrated Tools of the Trade

Working on making 2018 your most successful year yet? There are many techniques business owners can employ to build brand awareness, increase profitability, and up the number of bid opportunities. But which ones provide the best ROI? Two strategies worth examining to make 2018 a rockin’ year for business development are your RFP and SOQ...

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Your construction company web site should pull its own weight!

Generating leads and business with your website. Even if you haven’t been paying much attention to modern website design, the benefits of a GREAT construction marketing website will boggle your mind. Small to medium sized companies can, and should, have a website that “pulls its own weight.” The right site, integrated with the right tools,...

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Beware Marketers That Don’t Ask a Lot of Questions

  Recently I’ve talked to numerous construction companies about growing their revenue, building our their marketing toolkit, and positioning them for success. A few made comments about why does my team and I ask so many questions when we’re the construction marketing experts. I usually laugh and tell them that we know how to market...

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The Difference Between Good and Great

I’ve had numerous conversations with clients lately that parallel my struggles – prospects and clients can not tell the difference between good and great. In my line of work, it is hard to determine what is a great brand and amazing design without knowing the company, situation, and having an eye for design. In construction,...

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Biggest Mistakes Working with Marketing Department

Marketing is probably one of the most misunderstood and under appreciated roles at a company, especially in the A/E/C (Architecture/Engineering/Construction) industry. Why? Because most people at the office, especially the principals do not understand what they do or their importance until it doesn’t exist. So here are some of the biggest mistakes we see companies...

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Why the Affordable Healthcare Website Failed?

Since my team does website development combined with my experience in government proposals, I’ve been asked numerous times why the Affordable Healthcare (Obamacare) failed. It has nothing to do with Democrats versus Republicans or if you like President Obama. I see the failure on the government’s procurement system primarily be based on low-bid. We see...

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