business development

Huge Mistake Construction Companies Make & They Don’t Even Realize It

Lately, I’ve been calling business developers at construction companies, large and small, as part of a research study I’m working on concerning marketing toolkits. I’ve discovered a HUGE mistake many construction companies are making. Yes, most of you are making this mistake, and I’m pretty sure 90% of you don’t even realize it! As I...

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Construction Companies Have 1 of 3 Types of Websites

First published on LinkedIn Pulse. As a specialist in construction marketing, I’ve looked at hundreds, possibly thousands, of construction company websites. I’ve seen the good, the bad, and the very ugly; and I break them into three categories: money generating websites, credibility-only websites, and the disqualifier website. Take note: company size has little to do...

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Make CFOs ♥ Marketing | Part 5 – Stay Ahead of the Technology Curve

One of the hardest things to do today is to stay ahead of the curve. The technology curve, that is. We all get busy, and time quickly passes when we’re deep into completing our daily tasks. Then a few years pass by, and we’ve missed out on amazing tools that would make our life easier,...

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Make CFOs ♥ Marketing | Part 4 – Automate & Systematize

If you’re like most other Construction Marketers, I’m sure you’re doing more with less these days. Before 2008, most marketers had fewer responsibilities and more personnel. After the recession we’ve all just come through, however, the construction industry will probably stay lean and mean for quite some time, especially in the area of marketing. So,...

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Make CFOs ♥ Marketing | Part 3 – Measuring Up

Inherently, CFOs are numbers people. One reason CFOs tend to struggle with marketing is because it can be challenging to track and show real attributable results. However, by utilizing some of the newest marketing automation and tracking technology, marketing can connect their efforts to actual work-brought-in. One way to track ROI on every marketing campaign...

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Why Do Some Construction Companies Have Repeat Clients, While Others Struggle?

Originally published on LinkedIn Pulse. Two words: Brand Experience. Before you start ranting about how people don’t have a “brand experience” with construction companies, or how my brand experience nonsense is for coffee shops and product retailers, please hear me out. Understanding why this concept is important to construction companies will put thousands more dollars...

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Proposals Messing Up Your Marketing Plans

We’ve worked with a few general contractors lately to get their marketing calendars in order for 2015. Together, we plot out the year with tradeshows, conferences, ad deadlines, company milestones, and even personal vacations. We do this in order to schedule out specific goals and action items to be completed by them and our team...

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So, What is Marketing Automation Then?

Last week, we discussed content marketing in construction. We had to cover that first because marketing automation utilizes content heavily. Marketing automation is a method of nurturing leads and moving them to a close using technology and systems. It centers around data, and a good CRM (Client Relationship Management) tool is a must. This data...

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