business development

content is king

Content for Online Construction Marketing

In Construction, Content is King. Do You Have What It Takes to Build Your Business? If you’ve been following the changes taking place in B2B (business-to-business) marketing, then you know online content is king. Since construction marketing IS B2B marketing, all this hub-bub should have you very concerned about who’s handling your online efforts such...

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Succession Planning for Your Website… Before it’s Too Late!

You wouldn’t die without leaving some kind of insurance plan for your family. But what happens if your website suddenly dies? Read true stories now.

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The Nuts and Bolts of Brand Marketing

Have you been exposed to marketing jargon like this, lately?: “Unlike more traditional and widely used forms of marketing, such as mass-media advertising used to generate short-lived bursts of new business from previously un-branded prospects, brand marketing facilitates exposure to your brand experience while reinforcing the brand’s value proposition.” Right… So… What does this even...

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In Construction Marketing… Size Matters… no matter what they say!

Okay… First, let’s be clear… We are talking about the perceived size of your company, not your agenda. Second… Sometimes it’s just the perception of your size that matters to them. Let me explain: We know company size can be measured in a number of ways: number of employees, gross revenue annually, physical plant or...

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5 Reasons Why Your Talented Internal Design and Marketing Team Isn’t Producing GREAT Results

Construction companies having internal design and marketing teams is on the rise. So, for the first time ever (maybe) your company has hired a few people with various skill sets to develop branding and marketing solutions. Maybe you have a clearly defined strategic plan in place to guide them… maybe you don’t. Either way, given...

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6 Unexpected Benefits of Rebranding

It seems like every day I hear about a different company rebranding themselves. While I believe many companies could use a rebranding, not all CEOs, Chairman, Chiefs, and Presidents fully grasp all of the benefits and intricacies of rebranding. Often, construction companies hold on to their visual-branding (logo, identity, mark… the stuff that visually represents your...

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Your construction company web site should pull its own weight!

Generating leads and business with your website. Even if you haven’t been paying much attention to modern website design, the benefits of a GREAT construction marketing website will boggle your mind. Small to medium sized companies can, and should, have a website that “pulls its own weight.” The right site, integrated with the right tools,...

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Huge Mistake Construction Companies Make & They Don’t Even Realize It

Lately, I’ve been calling business developers at construction companies, large and small, as part of a research study I’m working on concerning marketing toolkits. I’ve discovered a HUGE mistake many construction companies are making. Yes, most of you are making this mistake, and I’m pretty sure 90% of you don’t even realize it! As I...

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