business development

Mistakes In SOQ Development

What are the Top 6 Mistakes in Developing a SOQ?

What is a contractor SOQ? Your Statement of Qualification, also known as the “big brochure” and SOQ, plays a huge role in landing your next big project and increasing your number of good bid opportunities. The purpose of this 60+ page document is to tell your prospective client why you are qualified to work on...

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Top 5 Ways for a General Contractor to Use Video

For an industry that prioritizes efficiency, maximizing every opportunity to fine-tune bidding and project management, construction companies remain stuck in the dark ages when it comes to marketing and business development. 

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Winning Bids Post-Pandemic – A Digital Blueprint for Business Development

Business Developers in construction and other heavy industries have historically, and quite successfully, relied largely upon relationship-marketing to consistently win new projects and foster new customer referrals. It’s preferable in this industry, a very litigious and risky sector, to do business with people who are trustworthy, capable, reliable, and passionate about the build industry. Knowing...

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Much Ado About NOTIFICATIONS: Social Media Reminders, Few New Business Opportunities

Notifications. Just the word is enough to make you cringe. They’re relentless, and we’ve done it to ourselves! Facebook, Twitter, LinkedIn, Insta, YouTube. They’ll ding, buzz, and flash incessantly if we let them. How can a construction company executive get anything accomplished with this barrage of distractions coming in nonstop? But then there’s that nagging thought in the back of your mind telling you that if you don’t check them, something could slip through the cracks. Well, maybe not.

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8 Reasons for General Contractors to use a CRM

It may be time to invest in marketing tech that helps manage requests for bids, sort out good prospects and projects, and tie up the loose ends in your organization’s day-to-day customer relationship management. In the construction marketing world, this type of tool is affectionately known as CRM, Client Resource Management, but we refer to...

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Don’t Let Website Woes Leave Prospects Questioning if You’re Terrazzo Pros!

If you think your terrazzo business is immune to the rapid technological advances disrupting other industries, think again. Just as we don’t install terrazzo the way we did in 1909, we must also reevaluate how we build our relationships, communicate and present ourselves to our customers. In today’s world, people are constantly plugged-in and surfing...

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4 Ways to Use Video for Construction Marketing

It’s likely you’ve heard by now that video content is an integral part of marketing. But what does that mean for your construction business?

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Building Personality into Construction Websites

Website personalization can be executed in many different ways but is mostly all about communicating “why” your company is in business and the value it brings to projects that are different from your competitors.

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