What is a contractor SOQ? Your Statement of Qualification, also known as the “big brochure” and SOQ, plays a huge role in landing your next big project and increasing your number of good bid opportunities. The purpose of this 60+ page document is to tell your prospective client why you are qualified to work on...
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For an industry that prioritizes efficiency, maximizing every opportunity to fine-tune bidding and project management, construction companies remain stuck in the dark ages when it comes to marketing and business development.
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Business Developers in construction and other heavy industries have historically, and quite successfully, relied largely upon relationship-marketing to consistently win new projects and foster new customer referrals. It’s preferable in this industry, a very litigious and risky sector, to do business with people who are trustworthy, capable, reliable, and passionate about the build industry. Knowing...
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Notifications. Just the word is enough to make you cringe. They’re relentless, and we’ve done it to ourselves! Facebook, Twitter, LinkedIn, Insta, YouTube. They’ll ding, buzz, and flash incessantly if we let them. How can a construction company executive get anything accomplished with this barrage of distractions coming in nonstop? But then there’s that nagging thought in the back of your mind telling you that if you don’t check them, something could slip through the cracks. Well, maybe not.
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It may be time to invest in marketing tech that helps manage requests for bids, sort out good prospects and projects, and tie up the loose ends in your organization’s day-to-day customer relationship management. In the construction marketing world, this type of tool is affectionately known as CRM, Client Resource Management, but we refer to...
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If you think your terrazzo business is immune to the rapid technological advances disrupting other industries, think again. Just as we don’t install terrazzo the way we did in 1909, we must also reevaluate how we build our relationships, communicate and present ourselves to our customers. In today’s world, people are constantly plugged-in and surfing...
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It’s likely you’ve heard by now that video content is an integral part of marketing. But what does that mean for your construction business?
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Website personalization can be executed in many different ways but is mostly all about communicating “why” your company is in business and the value it brings to projects that are different from your competitors.
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Working on making 2018 your most successful year yet? There are many techniques business owners can employ to build brand awareness, increase profitability, and up the number of bid opportunities. But which ones provide the best ROI? Two strategies worth examining to make 2018 a rockin’ year for business development are your RFP and SOQ...
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