brand marketing

Save the Animals, and my Logo

We usually do not talk about clothing brands, but I just read a great move by Lacoste to save their logo by saving the crocodiles. Lacoste will spend $500,000 to help preserve the reptile emblazoned on its shirts, the endangered Gange gharial crocodile, of which only 1,400 remain alive in the wild. Lacoste joins over...

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Why Blog?

People blog for different reasons: a personal diary, a way to vent, or to share an obsession. You may fall into one of those categories, but I would tell you to blog to share your professional expertise. You are the expert in your industry so tell us about it. For example, we are the experts...

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