We thought we’d celebrate the New Year with a look back at the most talked about, most read, and most memorable blogs of 2014. What the Heck is Content Marketing, Anyway? Posted on December 11, 2014 The term “content marketing” actually describes itself; it is using content to market your company, products, or yourself. Instead...
[Read More]This week, we officially released our first book entitled Construction Executive’s Guide to Brand Marketing! We wrote the book because most construction executives do not understand marketing and therefore do not utilize marketing to grow the company. Most construction marketers and business developers do not have the tools, personnel, and budget they need to perform their...
[Read More]Resources, experience, knowledge, and advice… that’s what our clients expect from us. We aim to practice what we preach by making sure our brand experience is always a game-changer, and that requires a resource complete with the latest updates and amenities. Our newly redesigned website accomplishes this goal by serving as an educational portal and branding resource vault to help you build better...
[Read More]If you’re a regular reader of our blog you may be surprised to see us be quiet the past few weeks. We’ve had a lot going on with construction award season, working with client’s on RFPs and doing presentations. Last week I had the privilege of presenting at the SMPS Heartland Regional Conference in Columbus,...
[Read More]This is a question that my team & I get quite frequently. It’s not an amazing story sparked by an epiphany, but it was done for the right reasons. We worked with a few construction companies over the years, but in 2005 we started working with a large general contractor here in Southeast Louisiana, Barriere...
[Read More]It’s the new year and the lists from 2012 are out. We’ve been talking about the year ahead and here are our predictions for 2013: Increased mobile presence – Everything is mobile in B2C world and it is carrying over to B2B quickly, which means you need to be prepared for it. More people are...
[Read More]2012 is almost to a close and overall it’s been a good year. Like everyone, we’ve had our ups and our downs, and we’re still here as a much stronger, focused company. We thought you’d enjoy and learn a few things from our experiences It’s easier with a plan, even if you don’t stick to...
[Read More]The Brand Constructor team survived Hurricane Isaac with minimal damage. Each team member has checked in and we’re scattered about the South. Our office had some windows that leaked which caused the carpets to get wet. We’re currently waiting for the power to be restored to the office and to many of the team’s homes....
[Read More]A great way to build rapport on the web and to cross-market your blog is to talk to other bloggers. You can exchange posts or just reference each other’s expertise in one of your writings. I have come to know Mark Buckshon through emails and posts on his blog called Construction Marketing Ideas. Although we...
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