Brand Constructors

Much Ado About NOTIFICATIONS: Social Media Reminders, Few New Business Opportunities

Notifications. Just the word is enough to make you cringe. They’re relentless, and we’ve done it to ourselves! Facebook, Twitter, LinkedIn, Insta, YouTube. They’ll ding, buzz, and flash incessantly if we let them. How can a construction company executive get anything accomplished with this barrage of distractions coming in nonstop? But then there’s that nagging thought in the back of your mind telling you that if you don’t check them, something could slip through the cracks. Well, maybe not.

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Overwhelmed by Sales Chores? Prospects Slipping Through the Cracks? Time for a CRM!

It may be time to invest in marketing tech that helps manage requests for bids, sort out good prospects and projects, and tie up the loose ends in your organization’s day-to-day customer relationship management. In the construction marketing world, this type of tool is affectionately known as CRM, Client Resource Management, but we refer to...

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3 Ways to Use Video for Construction Marketing

It’s likely you’ve heard by now that video content is an integral part of marketing. But what does that mean for your construction business?

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Building Personality into Construction Websites

Website personalization can be executed in many different ways but is mostly all about communicating “why” your company is in business and the value it brings to projects that are different from your competitors.

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SOQ and RFP:
Underrated Tools of the Trade

Working on making 2018 your most successful year yet? There are many techniques business owners can employ to build brand awareness, increase profitability, and up the number of bid opportunities. But which ones provide the best ROI? Two strategies worth examining to make 2018 a rockin’ year for business development are your RFP and SOQ...

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Improve Hiring and Retention with Employee Communications (Part 2)

Improving retention doesn’t necessarily result from just paying employees more. Many industry studies have shown that people forget about pay raises within four months after receiving them. What typically matters over time is: a supportive work environment, a clear career path, company communication of successes and failures, and how well people integrate with their work...

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Best Blogs of 2014

We thought we’d celebrate the New Year with a look back at the most talked about, most read, and most memorable blogs of 2014. What the Heck is Content Marketing, Anyway? Posted on December 11, 2014 The term “content marketing” actually describes itself; it is using content to market your company, products, or yourself. Instead...

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Construction Marketing Book

This week, we officially released our first book entitled Construction Executive’s Guide to Brand Marketing! We wrote the book because most construction executives do not understand marketing and therefore do not utilize marketing to grow the company. Most construction marketers and business developers do not have the tools, personnel, and budget they need to perform their...

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